Show simple item record

dc.contributor.authorGupta, Nirmal
dc.contributor.authorGupta, Parvinder
dc.date.accessioned2010-08-27T11:16:45Z
dc.date.available2010-08-27T11:16:45Z
dc.date.copyright2005
dc.date.issued2010-08-27T11:16:45Z
dc.identifier.urihttp://hdl.handle.net/11718/8095
dc.description.abstractA customer was disappointed to find a defective music audiocassette soon after opening the wrapper of a newly bought set. On taking this set back to the retail shop from where the purchase was made, customer was denied the replacement of defective product. Customer was also badly treated by the staff and proprietor of the shop. Case traces the long journey this customer takes up to fight for justice. In the process, case highlights issues of customer service, employee behaviour, and consumer action. It also contrasts varying practices followed by different organizations (in the same industry) in responding to customer complaints.en
dc.language.isoenen
dc.subjectMedia and Entertainmenten
dc.titleMusic to Earsen
dc.typeCases and Notesen


Files in this item

FilesSizeFormatView

There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record