Bingo Brands - Price Sensitivity Study (C): Data Analysis

dc.contributor.author	Jain, Abhinandan K.
dc.contributor.author	Raghuram, G.
dc.contributor.author	Vyas, Preeta H.
dc.date.accessioned	2010-08-27T11:52:59Z
dc.date.available	2010-08-27T11:52:59Z
dc.date.copyright	2004
dc.date.issued	2010-08-27T11:52:59Z
dc.identifier.uri	http://hdl.handle.net/11718/8100
dc.description.abstract	Director of National Institute, Tobacco was faced with the decision problem of pricing of mini- cigarettes in India with a focus on likely recommendation to government regarding excise duty. The case describes the result obtained from a market research (conjoint analysis) study conducted to predict the demand of small cigarettes in sample towns as well as all India. The case also provides the results of conjoint analysis for a particular town/city. The case can be used for understanding the output of conjoint analysis and use of simulation for predicting the likely demand.	en
dc.language.iso	en	en
dc.subject	Cigarette	en
dc.subject	Tobacco	en
dc.title	Bingo Brands - Price Sensitivity Study (C): Data Analysis	en
dc.type	Cases and Notes	en

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