Muebles: The Home Building Store

dc.contributor.author	Sinha, Piyush Kumar
dc.contributor.author	Rummong, Rowena
dc.contributor.author	Varma, Shantanu
dc.date.accessioned	2010-09-01T06:37:39Z
dc.date.available	2010-09-01T06:37:39Z
dc.date.copyright	2005
dc.date.issued	2010-09-01T06:37:39Z
dc.identifier.uri	http://hdl.handle.net/11718/8280
dc.description.abstract	Mr. Muebles started with a set of merchandising policy based on customer profile. By 2002 the customer profile had changed. There seemed to be a need to reposition the store. In the process it changed its merchandising mix. Mr. Meubles is faced with the dilemma as to whether to change its positioning, should it redefine its market, or scope and reach.	en
dc.language.iso	en	en
dc.subject	Marketing	en
dc.title	Muebles: The Home Building Store	en
dc.type	Cases and Notes	en

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