Barista Coffee Company Limited

dc.contributor.author	Jaiswal, Anand Kumar
dc.contributor.author	Sarin, Sharad
dc.date.accessioned	2010-09-02T09:01:11Z
dc.date.available	2010-09-02T09:01:11Z
dc.date.copyright	2007
dc.date.issued	2010-09-02T09:01:11Z
dc.identifier.uri	http://hdl.handle.net/11718/8333
dc.description.abstract	Barista has emerged as a leading coffee chain in India. It was the first to sense the latent need of Indian consumers wanting not just a product but a complete coffee experience. The case describes the key factors contributing to the growth of Barista. It discusses the dilemma faced by the company on adopting the franchise model to further expand its chains of café in the country. Its top management has to take important decisions related to the pricing and product mix.	en
dc.language.iso	en	en
dc.subject	Coffee Retailing	en
dc.subject	Experience Marketing	en
dc.subject	Pricing	en
dc.subject	Franchising	en
dc.title	Barista Coffee Company Limited	en
dc.type	Cases and Notes	en

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