CavinKare Private Limited (B): Entry into Soaps and Detergents Market

dc.contributor.author	Jaiswal, Anand Kumar
dc.date.accessioned	2010-09-02T09:15:04Z
dc.date.available	2010-09-02T09:15:04Z
dc.date.copyright	2007
dc.date.issued	2010-09-02T09:15:04Z
dc.identifier.uri	http://hdl.handle.net/11718/8335
dc.description.abstract	CavinKare was planning to introduce soaps and detergents product in the market. Owing to the ongoing price war in the detergent segment between Hindustan Lever Limited and P&G, the company's managing director and chief executive officer were weighing the risks and benefits of entering the soaps and detergents market. They had to decide whether to enter the market or delay the entry. Another option was to abandon the entry plan altogether. The case discusses the dilemma faced by the company on market entry due to the changed market conditions.	en
dc.language.iso	en	en
dc.subject	CavinKare	en
dc.subject	Market Entry	en
dc.subject	Soaps & Detergents	en
dc.subject	Marketing	en
dc.title	CavinKare Private Limited (B): Entry into Soaps and Detergents Market	en
dc.type	Cases and Notes	en

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