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    CavinKare Private Limited: Serving Low Income Consumers

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    Date
    2010-09-02
    Author
    Jaiswal, Anand Kumar
    Venugopal, P.
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    Abstract
    CavinKare Private Limited has emerged as an important player in the Indian fast moving consumer goods market. It has not only survived cut-throat competition from formidable multinational companies, but also has recorded sustained high growth over the years. Its business model has included converting important consumer insights into superior products, innovation and experimentation, value pricing, and extending distribution access. The case discusses the challenge before the top management to put in place a strategy to translate the vision of making CavinKare a billion-dollar entity (Rs 52,000 million) by 2012 into reality.
    URI
    http://hdl.handle.net/11718/8336
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