The Living Room: Redefining the Furniture Industry

dc.contributor.author	Ravichandran, N.
dc.date.accessioned	2010-09-03T09:02:30Z
dc.date.available	2010-09-03T09:02:30Z
dc.date.copyright	2006
dc.date.issued	2010-09-03T09:02:30Z
dc.identifier.uri	http://hdl.handle.net/11718/8394
dc.description.abstract	The central issue in this case relates to the expansion plan (growth option) of a traditional furniture company in the contract of growing options in the Indian furniture industry. The case provides adequate details on the growth and evolution of the firm, the competitor’s profile, and the consumer expectations by a survey. The decision options to the firm are expansion within Bombay or expansion to other cities. The cases can also be used to illustrate the concept of mass customization.	en
dc.language.iso	en	en
dc.subject	Furniture	en
dc.title	The Living Room: Redefining the Furniture Industry	en
dc.type	Cases and Notes	en

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