Dettol: Marketing Research for Understanding Consumer Evaluations of Brand Extensions (Case and Teaching Note)

dc.contributor.author	Jaiswal, Anand Kumar
dc.contributor.author	Srivastava, Arpita
dc.date.accessioned	2010-09-06T08:46:48Z
dc.date.available	2010-09-06T08:46:48Z
dc.date.copyright	2007
dc.date.issued	2010-09-06T08:46:48Z
dc.identifier.uri	http://hdl.handle.net/11718/8446
dc.language.iso	en	en
dc.subject	Brand Extensions	en
dc.subject	Marketing Research	en
dc.subject	Dettol	en
dc.title	Dettol: Marketing Research for Understanding Consumer Evaluations of Brand Extensions (Case and Teaching Note)	en
dc.type	Cases and Notes	en

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