MakeMyTrip.com (A)

dc.contributor.author	Kar, Sanjay Kumar
dc.date.accessioned	2010-09-06T09:18:58Z
dc.date.available	2010-09-06T09:18:58Z
dc.date.copyright	2007
dc.date.issued	2010-09-06T09:18:58Z
dc.identifier.uri	http://hdl.handle.net/11718/8450
dc.description.abstract	The case deals with strategy and launch plan of Indian operations of MakeMytrip.com (MMT)--an exciting online travel service provider. This case discusses challenges and opportunities existed in the online travel market during the launch phase. The management felt that there was plenty of opportunities but anticipated competition in the near future. The case lucidly examines the strategy and launch plan of the company to achieve leadership position in the market.	en
dc.language.iso	en	en
dc.subject	Online Trading	en
dc.subject	Marketing	en
dc.title	MakeMyTrip.com (A)	en
dc.type	Cases and Notes	en

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