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dc.contributor.authorSahay, Arvind
dc.date.accessioned2010-09-07T03:47:59Z
dc.date.available2010-09-07T03:47:59Z
dc.date.copyright2007
dc.date.issued2010-09-07T03:47:59Z
dc.identifier.urihttp://hdl.handle.net/11718/8487
dc.description.abstractICICI Bank challenge is to set up and ran an effective sales and distribution system (that is primarily non branch based) for rural Banking lending business and to scale up and so profitably.en
dc.language.isoenen
dc.subjectRural Bankingen
dc.subjectICICI Banken
dc.subjectSalesen
dc.subjectCredit Appraisalen
dc.subjectFranchisingen
dc.subjectDistributionen
dc.titleICICI Bank: Challenges in Rural Bankingen
dc.typeCases and Notesen


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