Pricing for Profit: ICICI Bank Credit Cards
dc.contributor.author | Sahay, Arvind | |
dc.date.accessioned | 2010-09-07T03:51:40Z | |
dc.date.available | 2010-09-07T03:51:40Z | |
dc.date.copyright | 2007 | |
dc.date.issued | 2010-09-07T03:51:40Z | |
dc.identifier.uri | http://hdl.handle.net/11718/8488 | |
dc.description.abstract | The case looks at the impact of the different value that customers put on different features of a credit card on the pricing approach for credit cards for ICICI Bank. | en |
dc.language.iso | en | en |
dc.subject | Credit Card | en |
dc.subject | Pricing | en |
dc.title | Pricing for Profit: ICICI Bank Credit Cards | en |
dc.type | Cases and Notes | en |
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Cases and Notes [2722]
Cases and Notes