Pricing for Profit: ICICI Bank Credit Cards

dc.contributor.author	Sahay, Arvind
dc.date.accessioned	2010-09-07T03:51:40Z
dc.date.available	2010-09-07T03:51:40Z
dc.date.copyright	2007
dc.date.issued	2010-09-07T03:51:40Z
dc.identifier.uri	http://hdl.handle.net/11718/8488
dc.description.abstract	The case looks at the impact of the different value that customers put on different features of a credit card on the pricing approach for credit cards for ICICI Bank.	en
dc.language.iso	en	en
dc.subject	Credit Card	en
dc.subject	Pricing	en
dc.title	Pricing for Profit: ICICI Bank Credit Cards	en
dc.type	Cases and Notes	en

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