Marketing Communication in Crisis of Nokia's Recall of Batteries

dc.contributor.author	Daswani, Arzoo
dc.contributor.author	Vyas, Preeta H.
dc.date.accessioned	2010-09-07T10:24:20Z
dc.date.available	2010-09-07T10:24:20Z
dc.date.copyright	2008
dc.date.issued	2010-09-07T10:24:20Z
dc.identifier.uri	http://hdl.handle.net/11718/8524
dc.description.abstract	The case talks about how Nokia issued product advisory that dealt with crisis of overheating caused in specific lot of batteries of Nokia handset, the result that publicity and consumer response are outlined. The case covers messages issued by company using different communication channels. The case highlights issues of marketing communication, responsibility of spokes person to deal with crisis and impact on companies image.	en
dc.language.iso	en	en
dc.subject	Mobile Handset	en
dc.subject	Marketing Communication	en
dc.subject	Publicity	en
dc.subject	Public Relation	en
dc.title	Marketing Communication in Crisis of Nokia's Recall of Batteries	en
dc.type	Cases and Notes	en

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