Marketing Communication in Crisis of Nokia's Recall of Batteries
dc.contributor.author | Daswani, Arzoo | |
dc.contributor.author | Vyas, Preeta H. | |
dc.date.accessioned | 2010-09-07T10:24:20Z | |
dc.date.available | 2010-09-07T10:24:20Z | |
dc.date.copyright | 2008 | |
dc.date.issued | 2010-09-07T10:24:20Z | |
dc.identifier.uri | http://hdl.handle.net/11718/8524 | |
dc.description.abstract | The case talks about how Nokia issued product advisory that dealt with crisis of overheating caused in specific lot of batteries of Nokia handset, the result that publicity and consumer response are outlined. The case covers messages issued by company using different communication channels. The case highlights issues of marketing communication, responsibility of spokes person to deal with crisis and impact on companies image. | en |
dc.language.iso | en | en |
dc.subject | Mobile Handset | en |
dc.subject | Marketing Communication | en |
dc.subject | Publicity | en |
dc.subject | Public Relation | en |
dc.title | Marketing Communication in Crisis of Nokia's Recall of Batteries | en |
dc.type | Cases and Notes | en |
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Cases and Notes [2722]
Cases and Notes