Indian Product Limited (A1):  Preparing a Research Plan

dc.contributor.author	Dholakia, Ruby Roy
dc.contributor.author	Jain, Abhinandan K.
dc.date.accessioned	2010-09-07T10:30:23Z
dc.date.available	2010-09-07T10:30:23Z
dc.date.copyright	2008
dc.date.issued	2010-09-07T10:30:23Z
dc.identifier.uri	http://hdl.handle.net/11718/8525
dc.description.abstract	The case briefly describes the situation of a leading company and the industry structure in the Small Pack Refined Oil (SPRO) market in Indian. The case describes the process of developing four concepts for assessing the opportunity in the SPRO market. The case can be used to assess the concept development process and the concepts themselves. It provides an opportunity to develop a research plan for assessing the opportunity and to test the concepts.	en
dc.language.iso	en	en
dc.subject	Problem Definition	en
dc.subject	Marketing Research	en
dc.subject	Research Plan	en
dc.title	Indian Product Limited (A1): Preparing a Research Plan	en
dc.type	Cases and Notes	en

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