Air Deccan (D)
dc.contributor.author | Pandey, Ajay | |
dc.contributor.author | Raghuram, G. | |
dc.contributor.author | Jain, Rekha | |
dc.contributor.author | Kuberkar, Gouri | |
dc.date.accessioned | 2010-09-08T06:32:59Z | |
dc.date.available | 2010-09-08T06:32:59Z | |
dc.date.copyright | 2009 | |
dc.date.issued | 2010-09-08T06:32:59Z | |
dc.identifier.uri | http://hdl.handle.net/11718/8561 | |
dc.description.abstract | In May 2007, Air Deccan was up for sale. The case explores various options present with Vijay Mallya as he endeavours to compete in a changing aviation industry. The questions in front of him are whether he should acquire a controlling stake in Air Deccan, and if yes, how much and at what price. The case explores the growth of Kingfisher Airlines to give a perspective on the factors influencing Vijay Mallya’s decision. | en |
dc.language.iso | en | en |
dc.subject | Kingfisher | en |
dc.subject | Air Deccan | en |
dc.subject | Vijay Mallya | en |
dc.subject | Low cost carrier | en |
dc.title | Air Deccan (D) | en |
dc.type | Cases and Notes | en |
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Cases and Notes [2722]
Cases and Notes