Tangy-Launching A Non-Vegetarian Snack Food

dc.contributor.author	Sinha, Piyush Kumar
dc.contributor.author	Sehgal, Amit
dc.date.accessioned	2010-09-08T11:29:34Z
dc.date.available	2010-09-08T11:29:34Z
dc.date.copyright	2009
dc.date.issued	2010-09-08T11:29:34Z
dc.identifier.uri	http://hdl.handle.net/11718/8588
dc.description.abstract	The case looks at the decision options present before a new entrepreneur with regard to the new concept of a non-vegetarian snack food. Opportunities exist in the market for B2B, retail, franchising, and licensing. However, the perishable nature of the product makes distribution and production difficult. The entrepreneur must also decide on the cities to enter and the scale of operation.	en
dc.language.iso	en	en
dc.subject	Marketing	en
dc.subject	Food Retailing	en
dc.subject	Marketing Plan	en
dc.title	Tangy-Launching A Non-Vegetarian Snack Food	en
dc.type	Cases and Notes	en

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