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dc.contributor.authorVohra, Neharika
dc.date.accessioned2010-09-13T09:46:21Z
dc.date.available2010-09-13T09:46:21Z
dc.date.copyright2008
dc.date.issued2010-09-13T09:46:21Z
dc.identifier.urihttp://hdl.handle.net/11718/8603
dc.description.abstractThis case is based on the experience of a multinational-multilocation company during its attempt to implement a customer relationship management software. The implementation attempts failed and the company was not able to reach its goal. The quotations included in the case were taken from personal interviews with the people concerned. The names of the company and characters have been disguised to maintain confidentiality.en
dc.language.isoenen
dc.subjectImplementing Changeen
dc.subjectResistance to changeen
dc.titleImplementing SuperOffice at Mover Incorporateden
dc.typeCases and Notesen


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