Using personality traits to explain consumer behaviour: an experical examination

dc.contributor.author	Dholakia, Ruby Roy
dc.date.accessioned	2010-03-12T10:39:34Z
dc.date.available	2010-03-12T10:39:34Z
dc.date.copyright	1977-11
dc.date.issued	2010-03-12T10:39:34Z
dc.identifier.uri	http://hdl.handle.net/11718/872
dc.description.abstract	The use of personality theory in consumer behaviour research has met with more disappointments than success. The belief that individual differences in brand preference or choice behaviour are caused by personality differences has not always been supported by empirical research.	en
dc.description.sponsorship	;	en
dc.language.iso	en	en
dc.relation.ispartofseries	WP;1977/185
dc.subject	Consumer Behaviour	en
dc.subject	Personality	en
dc.title	Using personality traits to explain consumer behaviour: an experical examination	en
dc.type	Working Paper	en