Language translation in advertising and marketing research
| dc.contributor.author | Mehta, Subhash C. | |
| dc.contributor.author | Parekh, Jayshree S. | |
| dc.date.accessioned | 2010-09-20T04:42:59Z | |
| dc.date.available | 2010-09-20T04:42:59Z | |
| dc.date.copyright | 1981-05 | |
| dc.date.issued | 1981-05-20T04:42:59Z | |
| dc.identifier.citation | Indian Management, May 1981, pp. 16-23 | en |
| dc.identifier.uri | http://hdl.handle.net/11718/8798 | |
| dc.language.iso | en | en |
| dc.title | Language translation in advertising and marketing research | en |
| dc.type | Article | en |
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Journal Articles [3687]
Journal Article of IIMA