| dc.contributor.author | Mehta, Subhash C. | |
| dc.date.accessioned | 2010-09-20T04:44:23Z | |
| dc.date.available | 2010-09-20T04:44:23Z | |
| dc.date.copyright | 1981-04 | |
| dc.date.issued | 1981-04-20T04:44:23Z | |
| dc.identifier.citation | Vikalpa, April 1981, 6, 2, pp. 75-85 | en |
| dc.identifier.uri | http://hdl.handle.net/11718/8799 | |
| dc.description.abstract | This paper studies organizational buying behaviour, a
responsibility shared by several functionaries including
the purchasing personnel. It measures the perceived
importance of various standard attributes for supplier
selection. For this, 500 purchasing executives were
administered a questionnaire with 65 attributes. The
reasons for some attributes getting high or low mean
importance ratings have been analysed. Based on these
weights the marketer of standard goods can plan his
marketing strategy, giving more emphasis to factors
which have emerged important. | |
| dc.language.iso | en | en |
| dc.title | Organizational buying: supplier evaluation criteria for standard products | en |
| dc.type | Article | en |
