An overview of the pesticides industry and its marketing environment
Abstract
The pesticides industry has grown by 7.6
per cent during the last 20 years. It has also
undergone a structural change from low
value products to high value products. The
major constituents of this industry are
technical grade material manufacturers,
formulators, and dealers.
In this article, U K Srivastava and N T
Patel analyse the growth of the pesticides
industry, the changes in the product mix,
the problems of the constituents, and the
marketing scenario. According to them,
there is vast scope for accelerating pesticides
consumption by diversifying to hitherto
untapped regions and crops. This, however,
calls for a major market development effort
on the part of the industry.
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