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dc.contributor.authorSrivastava, U. K.
dc.contributor.authorPatel, N. T.
dc.date.accessioned2010-09-28T08:59:59Z
dc.date.available2010-09-28T08:59:59Z
dc.date.copyright1990
dc.date.issued1990-09-28T08:59:59Z
dc.identifier.urihttp://hdl.handle.net/11718/9112
dc.descriptionVikalpa, Vol.15, No.2, (April-June, 1990), pp. 23 - 33en
dc.description.abstractThe pesticides industry has grown by 7.6 per cent during the last 20 years. It has also undergone a structural change from low value products to high value products. The major constituents of this industry are technical grade material manufacturers, formulators, and dealers. In this article, U K Srivastava and N T Patel analyse the growth of the pesticides industry, the changes in the product mix, the problems of the constituents, and the marketing scenario. According to them, there is vast scope for accelerating pesticides consumption by diversifying to hitherto untapped regions and crops. This, however, calls for a major market development effort on the part of the industry.
dc.language.isoenen
dc.subjectPesticides Industryen
dc.subjectMarketingen
dc.titleAn overview of the pesticides industry and its marketing environmenten


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