Kalyan Pharma Ltd.

dc.contributor.author	Jain, Abhinandan K.
dc.contributor.author	Raghuram, G.
dc.contributor.author	Agarwal, Pramod
dc.date.accessioned	2010-10-04T10:30:28Z
dc.date.available	2010-10-04T10:30:28Z
dc.date.copyright	1993
dc.date.issued	1993-10-04T10:30:28Z
dc.identifier.uri	http://hdl.handle.net/11718/9286
dc.description	Vikalpa, Vol. 18, No. 3, (July-September, 1993)	en
dc.description.abstract	The case presented in this issue focuses on the interaction between the logistics and marketing aspects of KPL—a frontrunner in the pharmaceutical industry. The key strategic question is what distribution system to have to ensure good customer service as well as improved profitability. Readers are requested to send their responses on the case to Vikalpa office.
dc.language.iso	en	en
dc.subject	Pharmaceutical Industry	en
dc.subject	Kalyan pharma ltd.	en
dc.title	Kalyan Pharma Ltd.	en
dc.type	Article	en