Patterns of new product introduction in consumer product category in India
dc.contributor.author | Koshy, Abraham | |
dc.contributor.author | Angel, Anna | |
dc.date.accessioned | 2010-10-04T11:00:21Z | |
dc.date.available | 2010-10-04T11:00:21Z | |
dc.date.copyright | 1994 | |
dc.date.issued | 1994-10-04T11:00:21Z | |
dc.identifier.uri | http://hdl.handle.net/11718/9290 | |
dc.description | Vikalpa, Vol. 19, No. 2, (April-June 1994), pp. 21-33 | en |
dc.language.iso | en | en |
dc.subject | Marketing | en |
dc.title | Patterns of new product introduction in consumer product category in India | en |
dc.type | Article | en |
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