Patterns of new product introduction in consumer product category in India

dc.contributor.author	Koshy, Abraham
dc.contributor.author	Angel, Anna
dc.date.accessioned	2010-10-04T11:00:21Z
dc.date.available	2010-10-04T11:00:21Z
dc.date.copyright	1994
dc.date.issued	1994-10-04T11:00:21Z
dc.identifier.uri	http://hdl.handle.net/11718/9290
dc.description	Vikalpa, Vol. 19, No. 2, (April-June 1994), pp. 21-33	en
dc.language.iso	en	en
dc.subject	Marketing	en
dc.title	Patterns of new product introduction in consumer product category in India	en
dc.type	Article	en