Understanding marketing approach for libraries
dc.contributor.author | Jambhekar, Ashok | |
dc.date.accessioned | 2010-10-06T10:31:31Z | |
dc.date.available | 2010-10-06T10:31:31Z | |
dc.date.copyright | 1995 | |
dc.date.issued | 2010-10-06T10:31:31Z | |
dc.identifier.uri | http://hdl.handle.net/11718/9377 | |
dc.description | M. A. Gopinath and M. K. R. Naidu (eds), Proceedings of Convention on Automation of Libraries of Educational and Research Institutes, 1996: CALIBER - 96 on Library Database Management, Ahmedabad, INFLIBNET, (1996) | en |
dc.language.iso | en | en |
dc.subject | Marketing | en |
dc.title | Understanding marketing approach for libraries | en |
dc.type | Article | en |
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Journal Articles [3677]
Journal Article of IIMA