| dc.contributor.author | Banerjee, Arindam | |
| dc.contributor.author | Banerjee, Bibek | |
| dc.date.accessioned | 2010-10-14T11:29:14Z | |
| dc.date.available | 2010-10-14T11:29:14Z | |
| dc.date.copyright | 2000 | |
| dc.date.issued | 2010-10-14T11:29:14Z | |
| dc.identifier.uri | http://hdl.handle.net/11718/9657 | |
| dc.description | Vikalpa, Vol. 25, No. 4, (October-December 2000) | en |
| dc.description.abstract | The increasing availability of customers'
transaction level data at the point of sale
(POS) in electronic form in various stores
in India is opening up important arenas in
marketing analytics that can enhance business
dicision-making process. This paper
discusses the strategic role that management
of customer information resources can
play for the growth and sustenance of
business. This paper also provides examples
of simple analysis using POS data that can
directly aid practising managers in their
strategic and tactical decision-making. | |
| dc.language.iso | en | en |
| dc.subject | Effective Retail Promotion Management | en |
| dc.subject | Sales Information | en |
| dc.title | Effective retail promotion management: use of point of sales information resources | en |
| dc.type | Article | en |
