Dynamic effects of peanut butter brand advertising

dc.contributor.author	Rimal, A. P.
dc.contributor.author	Fletcher, S. M.
dc.contributor.author	Deodhar, Satish Y.
dc.date.accessioned	2010-10-15T10:47:53Z
dc.date.available	2010-10-15T10:47:53Z
dc.date.copyright	2000
dc.date.issued	2000-10-15T10:47:53Z
dc.identifier.uri	http://hdl.handle.net/11718/9694
dc.description	Journal of Food Products Marketing, Vol. 6, No. 3, (2000)	en
dc.description.abstract	Using error correction approach and nonlinear three-stage-least-squares, long run and short run effects of aggregate brand advertising on the US demand for peanut butter are estimated. Results indicate that demand for peanut butter is more responsive to advertising in the long run. Moreover, demand is responsive to price only in the short run.
dc.language.iso	en	en
dc.subject	Peanut	en
dc.subject	Butter	en
dc.subject	Advertisiement	en
dc.title	Dynamic effects of peanut butter brand advertising	en
dc.type	Article	en