| dc.contributor.author | Anuradha, M. | |
| dc.contributor.author | Sinha, Piyush Kumar | |
| dc.contributor.author | Krishna, Rajneesh | |
| dc.date.accessioned | 2010-10-20T03:50:54Z | |
| dc.date.available | 2010-10-20T03:50:54Z | |
| dc.date.copyright | 2003 | |
| dc.date.issued | 2003-10-20T03:50:54Z | |
| dc.identifier.uri | http://hdl.handle.net/11718/9799 | |
| dc.description | Anuradha, M., Sinha, Piyush Kumar., and Krishna, (February 2003), Children in a Kirana store: building as case for retail communication, Rajneesh Journal of Brand Management, Vol.10(3),Pp. 219-232 | en |
| dc.description.abstract | This paper looks at child-retail communication interaction at the Kirana store, the Indian version of the US ‘mom and pop’ retail outlet, in New Delhi. The methodologies for data collection were the non-participatory unstructured observation and exit interview techniques. The results showed a high interaction between the child and retail communication. There is a case for looking at the retail outlet as a communication medium that can be exploited, rather than as a mere storehouse of goods. | |
| dc.language.iso | en | en |
| dc.subject | Retail Communication | en |
| dc.subject | Kirana Store | en |
| dc.title | Children in a Kirana store: building as case for retail communication | en |
| dc.type | Article | en |
