Typology of headlines

dc.contributor.author	Shingi, P. M.
dc.date.accessioned	2010-03-13T09:06:05Z
dc.date.available	2010-03-13T09:06:05Z
dc.date.copyright	1981-12
dc.date.issued	2010-03-13T09:06:05Z
dc.identifier.uri	http://hdl.handle.net/11718/988
dc.description.abstract	This paper brings out a theme-based typology of headlines normally useful for verbal component in print advertising. The existing modes of presenting or classifying the headlines is briefly presented to indicate their inadequacy. The various possible positioning of headlines is also elaborated in the text.	en
dc.language.iso	en	en
dc.relation.ispartofseries	WP;1981/401
dc.subject	Print advertising	en
dc.subject	Typology (Psychology)	en
dc.title	Typology of headlines	en
dc.type	Working Paper	en