What's in a drink you call a Chai?  quality attributes and hedonic price analysis of Tea

dc.contributor.author	Deodhar, Satish Y.
dc.contributor.author	Intodia, Vijay
dc.date.accessioned	2004-10-25T08:45:38Z
dc.date.available	2004-10-25T08:45:38Z
dc.date.copyright	2004
dc.date.issued	2004-10-25T08:45:38Z
dc.identifier.uri	http://hdl.handle.net/11718/9939
dc.description	Journal of International Food and Agribusiness Marketing, Vol. 16, No. 1, (2004)	en
dc.description.abstract	Although India is a leading producer of tea, her export share is declining and her per capita consumption is extremely low. As a buffer against sluggish exports, managers of tea industry may want to expand domestic market. They may want to understand valuation consumers place on quality attributes of tea. Using exponential form of BoxCox transformation, we applied hedonic price analysis to price and quality attributes of 43 Indian tea brands. Consumers attached importance to aroma and colour. Attribute magnitudes may be enhanced through selective plantation, processing, and blending of teas before marketing it through generic promotions or brand advertisements
dc.language.iso	en	en
dc.subject	Hedonic Price Analysis	en
dc.subject	Quality Attributes of Tea	en
dc.subject	Indian Tea	en
dc.subject	Aroma and Colour	en
dc.title	What's in a drink you call a Chai? quality attributes and hedonic price analysis of Tea	en
dc.type	Article	en