A theory based explanation of differential consumer response to promotions

dc.contributor.author	Jha-Dang, Priya
dc.contributor.author	Banerjee, Arindam
dc.date.accessioned	2010-10-25T10:28:55Z
dc.date.available	2010-10-25T10:28:55Z
dc.date.copyright	2004
dc.date.issued	2004-10-25T10:28:55Z
dc.identifier.uri	http://hdl.handle.net/11718/9950
dc.description	Jha-Dang, Priya and Banerjee, Arindam Asian (2004) A theory based explanation of differential consumer response to promotions, Journal of Marketing, Vol. 10, No. 1,	en
dc.language.iso	en	en
dc.subject	Consumer Response	en
dc.title	A theory based explanation of differential consumer response to promotions	en
dc.type	Article	en

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