| dc.contributor.author | Pathak, Akhileshwar | |
| dc.date.accessioned | 2010-10-26T03:48:19Z | |
| dc.date.available | 2010-10-26T03:48:19Z | |
| dc.date.copyright | 2004 | |
| dc.date.issued | 2004-10-26T03:48:19Z | |
| dc.identifier.uri | http://hdl.handle.net/11718/9961 | |
| dc.description | Vikalpa, The Journal of Decision Makers, Vol. 30, No. 1, (January-March, 2005), pp. 67-75 | en |
| dc.description.abstract | With the liberalization and globalization of the Indian economy, firms have been aggressively and
vigorously promoting their products and services. In a comparative environment, every representation
of a product or service is about what ‘others are not.’ These practices raise questions about
truthfulness and fairness of representation of products and services. This paper explores regulations
on comparative advertising of products and services in the context of globalization and liberalization
in India. | |
| dc.language.iso | en | en |
| dc.subject | Advertising | en |
| dc.title | Comparative advertising in India: need to strengthen regulations | en |
| dc.type | Article | en |
