Legal responses to economic liberalization: the case of unfair trade practices
Abstract
This paper traces the evolution of law and practices in the past 20 years focusing on one
aspect of unfair trade practices — unfairness in holding of games, contests, lotteries, and
similar schemes for promoting sales and services in the context of India transitioning from
a state controlled to a liberalized economy. With competition in the economy, firms have
got into aggressive and competitive trade practices to entice the customers. These
practices raise questions about the truthfulness and fairness of representation of
products, services, advertisements, and schemes and modalities for promotion of
products and services.
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