Review of management and language: the manager as a practical author
Abstract
Most managers lack the inclination to read, let alone write. Why then do the contributors to this book invoke the figure of the author to this book invoke the figure of the author to other words, author as opposed to what?
The answer, clearly, is the scientist . The
essays in this book attempt to show that the
ideal model of managerial behaviour invoked
in traditional analogy to the scientist
must give way to that of the practical author .
This practical author is not quite literally a
writer. Instead, s/he represents a manager
who is constantly multi-tasking in the frontlines.
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