IIMA Institutional Repository: Recent submissions

Now showing items 1001-1020 of 25075

    • Analysis of pricing to market behaviour of India’s processed foods and juices exports 

      Nadig, Amruth; Shukla, Anmol; Madan, Aman (Indian Institute of Management Ahmedabad, 2021-09-07)
      Globally, the importance of processed food items in the consumer basket has increased. Over the years, food consumption patterns have changed owing to higher income, improved transportation, urbanization, demographic shifts, ...

    • Algorithmic bias in marketing 

      Pal, Anoushka; Anil, Bhangale Pratik (Indian Institute of Management Ahmedabad, 2022-03-21)
      The advent of Machine Learning and Artificial Intelligence has transformed industries to help make decisions. Algorithms can now decide on loan ratings, job fitness, healthcare diagnosis, criminal record tracking, or whom ...

    • Tech IPO booms: analysis of value drivers and regulations 

      Jain, Divyam; Raghvesh (Indian Institute of Management Ahmedabad, 2022-03-18)
      India has seen a boom of tech IPOs recently. It all began with Zomato which was welcomed by the investors with open arms. It has been followed by some impressive debuts by Nykaa (FSN e-commerce) and Policy Bazaar (PB ...

    • Analysis of techniques for employee engagement in the IT sector 

      Prachi; Paranjape, Pranjali (Indian Institute of Management Ahmedabad, 2022-03-21)
      Among the industries in service sector, IT industry has a high turnover rate in India. According to research firm Gartner, the turnover rate for IT companies increased from 10% in 2020 to 20% in 2021 while 48% of the ...

    • Market research for one-stop solution in e-commerce industry 

      Parmeshwar, Vivek; Nistane, Rasika (Indian Institute of Management Ahmedabad, 2022-03-21)
      In a crowded market, almost all of us have a few favourite e-commerce portals which we use for making our purchases. However, there always exists a difference in the various parameters that the portals offer such as the ...

    • Behavioral analysis of market inefficiencies 

      Rajkotwala, Mukarram; Gupta, Rahul (Indian Institute of Management Ahmedabad, 2022-01-21)
      We have looked at three research issues – 1) the difficulty in predicting the probability of failure 2) the desire to be in consensus with the broader view, and 3) the exaggeration of uptrends and downtrends. Based on our ...

    • Global Sustainable Finance – policy implications for India 

      Patil, Anand; Valluru, Harshavardhan (Indian Institute of Management Ahmedabad, 2022-03-21)
      Why should a developing economy like ours even be concerned about sustainable finance? As per a Mckinsey global institute report, Climate change induced catastrophes could put 4.5% of the GDP at risk, much higher than other ...

    • Study of OpenAI and exploring applications in the commercial segment 

      Asad, Mohammed; Krishna, Narra Sai (Indian Institute of Management Ahmedabad, 2022-03-20)
      The number of language models is increasing at an exponential rate. Given the rate of improvement for big language models like OpenAI's GPT-3, model size and performance double every 3.4 months, or 100 times every 2 years. ...

    • Impact of COVID on changes in ratings and reviews on e-Commerce platforms 

      Roy, Sayanika; Chopra, Arham (Indian Institute of Management Ahmedabad, 2022-03-21)
      E-commerce platforms have increased user satisfaction, they have also led to the rise of customer apprehension during the online purchases. Physical stores offer one important benefit to customers that e-commerce lack, ...

    • Impact of COVID-19 on Education as a Service 

      Sahay, Archit; Singh, Gurpreet (Indian Institute of Management Ahmedabad, 2022-03-21)
      COVID-19 pandemic has impacted a lot of industries and imposed upon world a life changing routine. Consumers grew conscious of their health and accustomed themselves to a digital work and life environment. One of the most ...

    • Ahmedabad Hospitals & Nursing home Association (AHNA) 

      Nambiar, Abhishek; Varma, Akhil (Indian Institute of Management Ahmedabad, 2022-03-21)
      The Covid-19 pandemic tested the resilience of the Indian healthcare system, but it also showed the lack of coordination among different stakeholders. India has about 2000 industry associations, constituting bodies at ...

    • Motherhood and negotiations 

      Shah, Vidhi; Boriwal, Vinay (Indian Institute of Management Ahmedabad, 2022-03-21)
      When it comes to suitable negotiation results, men and women frequently disagree. Men demand "equitable" distributions, but women believe in "equal" exchanges (Lewicki et al, 1994). These biases may lead female negotiators ...

    • Effect of nutritional labelling on consumer purchasing decision 

      Behera, Bigyansu; Lokhande, Purva (Indian Institute of Management Ahmedabad, 2022-03-21)
      Food labelling is created to advertise and inform customers about the product and is limited by regulation. Product makers have to specify certain information by law, and it might not be the most useful to consumers. We ...

    • Artificial intelligence in direct-to-consumer retailing 

      P, Jagath K; Behera, Dibyajyoti (Indian Institute of Management Ahmedabad, 2022-03-21)
      Direct to consumer businesses are a form of e-commerce that connects the manufacturers directly with the customers without the involvement of the middleman. In D2C channel, manufacturers have more and direct control on the ...

    • Activity-based costing and value chain analysis of heart transplant surgery 

      Chopra, Ankush; Prajapati, Ayush (Indian Institute of Management Ahmedabad, 2022-03-21)
      Heart transplantation has established itself as a standard treatment in India, with a growing number of operations performed each year. The vast majority of these patients are gravely ill, having a history of several ...

    • Impact of chatbot personality on customer satisfaction 

      Visweswaran, K; Soorya, R (Indian Institute of Management Ahmedabad, 2022-03-20)
      Chatbots are becoming increasingly prevalent in e-commerce, leading to the rise of conversational commerce – a $5.78 Bn industry. Prior research indicates that the anthropomorphic elements of a chatbot, including its ...

    • Twitter engagement impact on Indian financial markets 

      George, Dogga V; M, Prashanth (Indian Institute of Management Ahmedabad, 2022-03-21)
      This project is a research study on influence of social media and financial markets. We have used Sprinklr for data collection and used stocks from different sectors of the Indian stock markets for our analysis. Our analysis ...

    • Pee Safe – establishing the category of menstrual cups in India 

      Khatri, Lovish Kumar; Bhalekar, Sanika (Indian Institute of Management Ahmedabad, 2022-03-21)
      Pee Safe is a health and wellness brand that has disrupted the women’s hygiene products’ segment by introducing environment-friendly versions of conventional products. The company was founded by Vikas Bagaria, who wanted ...

    • Devising marketing strategies for consumer facing brands via social listening 

      Sharda, Gauri; Nayak, Purav (Indian Institute of Management Ahmedabad, 2022-03-21)
      Social listening or social media measurement is a way of brand evaluation by computing the popularity of a brand by monitoring the social media platforms of the brand. The content that is monitored are the posts on these ...

    • Analysing controversial advertisements 

      Agarwal, Mehul; Patidar, Dikshant (Indian Institute of Management Ahmedabad, 2022-03-21)
      The use of commercials to advertise one’s products or services and popularize one’s brand is a common technique most companies, big or small, employ. Given the large influx of brands and the number of alternatives each ...