IIMA Institutional Repository: Recent submissions
Now showing items 1021-1040 of 25075
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Social media analysis of changing job trends during pandemic
(Indian Institute of Management Ahmedabad, 2022-03-21)When the Covid Pandemic started, the job market was volatile with an economic downturn because of uncertainty, and there were millions of layoffs in the US. As the recovery started, workers started to re-evaluate their ... -
Fraud detection mechanisms in e-commerce marketplaces
(Indian Institute of Management Ahmedabad, 2022-03-21)With the rapid rise of e-commerce, the scope for spurious practices is also mounting. Selling of fake or counterfeit products, identity theft, misleading information, and brand impersonation are some of the multiple ways ... -
Research and analysis of technical and strategic market potential of smart charging, battery swap model in the EV ecosystem
(Indian Institute of Management Ahmedabad, 2022-03-21)it is certain that we are waiting for an EV-rich future. But the addition of significant numbers of EVs would put an additional burden on the already burdened Power Sector and would demand tremendous growth in the Charging ... -
Analysis of consumer’s willingness to pay for data privacy on online Apps
(Indian Institute of Management Ahmedabad, 2022-03-21)The usage of shopping apps is different for a housewife as compared to a retired person. A student uses a social media app in a somewhat different manner as to what a working professional use. The usage pattern and importance ... -
Localisation & globalisation marketing strategy of MNC’s
(Indian Institute of Management Ahmedabad, 2022-03-21)The customer behaviour is different towards different sectors. There are some sectors where the consumer prefers to select brands which showcase themselves as international and global brand whereas in some sectors, the ... -
New product development for Zomato
(Indian Institute of Management Ahmedabad, 2022-03-21)In today’s diverse and mostly digital economy, firms need to innovate constantly and quickly in their consumer offerings. It holds for both big companies and startups. New product/service development is the key that unlocks ... -
Impact of using AI/ML-based virtual assistants 'chatbots'
(Indian Institute of Management Ahmedabad, 2022-03-21)A chatbot is a virtual assistant designed to incorporate artificial intelligence and machine learning algorithms to provide an interactive experience to resolve customer queries over the internet. The revolution of chatbots ... -
What drives teaching ratings of Business School Professors? A multi-stakeholder perspective
(Indian Institute of Management Ahmedabad, 2022-03-21)The primary stakeholders of educational institutions are the students and the faculty. The existence of multiple stakeholders requires an approach that accounts for the incentives and objectives of all the stakeholders to ... -
Africa: The new frontier for social impact consulting firms of India
(Indian Institute of Management Ahmedabad, 2022-03-21)Corporates required assistance in the right usage of their CSR budgets, integrating sustainability with their business strategy, and reporting the social impact for ESG investors. Philanthropists required advice on the ... -
Consumer Behaviour in MBA entrence Exam Preparation
(Indian Institute of Management Ahmedabad, 2022-03-21)The objective of the study is to analyse the consumer behaviour in MBA examination preparation and to test the hypothesis of MBA entrance examination preparation to be shifting online and to study the various parameters ... -
Twitter sentiment & IPO performance – A cross-sectional examination in Indian context
(Indian Institute of Management Ahmedabad, 2022-03-21)Globally, the importance of social media has expanded in the recent decade. Twitter became one of the most popular platforms since its inception in 2006, especially due to its restriction on specificity. Twitter delivers ... -
Self-limiting beliefs in women entrepreneurs
(Indian Institute of Management Ahmedabad, 2022-03-21)India is shaping up to become the next startup hub of the world. In the past few years, the country has generated more unicorns than it did in the entire decade. However, with this startup boom, also present is another ... -
Fabindia – understanding mission drift in social enterprises
(Indian Institute of Management Ahmedabad, 2022-03-21)Through this report, we aim to explore different ways mission drift happens in social enterprises and try to analyse the case of Fabindia with help of available academic literature. While Mission drift might sometimes ... -
Use of Artificial intelligence & machine learning in the recruitment industry
(Indian Institute of Management Ahmedabad, 2022-03-21)Hiring and recruitment was one of the last divisions within the corporate environment to get tech-enablement. There were minor technological innovations, but they were few and far between. The onslaught of the pandemic ... -
Development and validation of the menstrual health and hygiene (MHH) scale for adolescent girls and teachers: associating MHH needs, practices, beliefs and experiences of adolescent girls and teachers with student engagement
(Indian Institute of Management Ahmedabad, 2023)"There is limited literature exploring the breadth of menstrual practices and how it affects student engagement levels in school among adolescent girls in India. This research tries to address this gap by (a) developing a ... -
Modeling and analysis of order fulfillment decisions in retail
(Indian Institute of Management Ahmedabad, 2023)"Today, retailing emphasis has shifted from transaction-orientation to consumer-orientation, where retailers are focusing to enhance the customers’ shopping experience. Retailers are redesigning their order fulfillment ... -
Essays on strategic interactions in vertical supply chains: on the role of inventory and technology
(Indian Institute of Management Ahmedabad, 2023)"The past two decades have witnessed a shift from centrally managed supply chains to decentralized supply chains (Netessine, 2004). In decentralized supply chains, interests of individual members may not be aligned with ... -
“Hustling for my career”: exploration of the individual experiences and organizational responses towards multiple job holding
(Indian Institute of Management Ahmedabad, 2023)The phenomenon of multiple job holding (MJH) or moonlighting, involving individuals holding one or more jobs along with primary full-time employment, is gaining salience in the contemporary work context. The literature on ... -
Job satisfaction of frontline enforcement officers: a study of job demands, resources, stressors (JDRS) among officers of Indian Customs
(Indian Institute of Management Ahmedabad, 2023)"The enforcement and regulatory public services, operating in a highly sensitive context with national security implications, display high job demands relative to resources. This study examines it through Frontline Customs ... -
Understanding work engagement of start-up employees using a mixed method approach
(Indian Institute of Management Ahmedabad, 2023)"Over the last decade, the robust start-up ecosystem has significantly contributed towards global economic growth and employment generation. However, due to increased market competition and dynamicity, start-ups are ...