IIMA Institutional Repository: Recent submissions

Now showing items 1101-1120 of 25075

    • Documentation of strategy to increase revenue and strengthen brand-building efforts of AAJ 

      Pandey, Abhay Kumar; Mishra, Palak (Indian Institute of Management Ahmedabad, 2021-12-14)
      Jawaja Block, 50 kms from the district Ajmer in Rajasthan is home to Artisan Alliance of Jawaja (AAJ), a weaving and leather division. The story of this alliance’s expertise is ages old, but Late Prof. Ravi J Mathai, the ...

    • Lights out? COVID-19 containment policies and economic activity. 

      Beyer, R. C.; Jain, T.; Sinha, S. (Elsevier Inc., 2023-02-06)
      This paper estimates how strongly COVID-19 containment policies have impacted aggregate economic activity. We use a difference-in-differences methodology to estimate how containment zones of different severity across India ...

    • The story of this special issue on critical perspectives in work and organizational psychology 

      Abrams, R.; Bal, P. M.; D'Cruz, P.; Hornung, S.; Islam, G.; McDonald, M.; Tonelli, M. J. (International Association of Applied Psychology, 2022-12-05)
      In this editorial, we tell the story of how the Special Issue on Critical Perspectives in Workand Organizational Psychology (CWOP) came about, how it fits within the broader agendaof building a critical community within ...

    • Applications of gamification techniques in HRM 

      Verma, Antra; Dhasmana, Pranav (Indian Institute of Management Ahmedabad, 2021-12-14)
      Gamified assessments are relatively new way of recruiting or training employees, we required a mix of both primary and secondary research to understand the perspective of various stakeholders that are involved in using or ...

    • Feasibility study for a virtual shopping assistant service for fashion ecommerce in India 

      Gupta, Tanya; Gudikal, Vijay Kumar (Indian Institute of Management Ahmedabad, 2021-12-14)
      The Indian fashion industry is growing tremendously, and online shopping is shifting the industry to a more advanced shopping experience. But with more and more options available in the online platform, customers face ...

    • Influencers in social media marketing and future of the industry 

      Jha, Kislay; Mishra, Sourav (Indian Institute of Management Ahmedabad, 2021-12-14)
      The roadmap from introductory to growth phase will majorly depend on two major factors: Product Update and Marketing. Product update will be done with the help of constant feedback from customers, along with the collected ...

    • Purpose of a corporation 

      Sharma, Shikha; Garg, Vinayak (Indian Institute of Management Ahmedabad, 2021-12-14)
      We aim to investigate the evolution of the raison d’être of a business organization. The dominant narrative is examined against the backdrop of the global zeitgeist of different eras. We hope that this exercise will provide ...

    • Analysing the impact of chatbot on customer engagement 

      Jakhar, Ankit Kumar; Singh, Sagar (Indian Institute of Management Ahmedabad, 2021-12-14)
      With the development in Artificial Algorithm and Machine learning technology a major component of any organization success, customer engagement & experience has been completely changed. Earlier organizations used to have ...

    • Implementation process of Blockchain to solve the counterfeit problem in the apparel industry 

      Roshan, Muhammed; Singh, Robin (2021-12-14)
      Counterfeit sales have been estimated to be grown by over 400% from 1990s. The value of fake goods seized by customs is estimated at 509 billion US dollars in 2016 up from 461 billion dollars in 2013 and represents 2.5% ...

    • Assessment of covid-19 strategies by firms in the aviation, automobile, and real estate sectors 

      Kumar, Ranjith D R; G, Sreepadh (Indian Institute of Management Ahmedabad, 2021-12-14)
      The impact of the COVID-19 pandemic has been disruptive in terms of economic activity as well as the loss of human lives. While the first covid wave disrupted the business activity, the second covid wave had a severe impact ...

    • 58th Annual Convocation (2023) 

      Murthy, N R Narayana; Patel, Pankaj R; Bhasker, Bharat (Indian Institute of Management Ahmedabad, 2023-04-02)
      IIMA's 58th Convocation was held on Sunday, April 02, 2023. Shri N R Narayana Murthy, Founder, Infosys graced the event as the Chief Guest.

    • Gender pay gap in India – bridging it through HR strategy 

      Gurugubelli, Likhita; Roy, Rajashi (2021-12-14)
      Our primary research focuses on some of the aspects like the reasons behind the pay gap (both direct and indirect financial payments) and the reasons women moving out of thelabour market can be attributed. Globally, women ...

    • Impact of Anti-Covid Policies on Consumer Behavior in the Premium Hotel Industry 

      Singh, Nikita; Singhvi, Rachhit Kumar (Indian Institute of Management Ahmedabad, 2021-12-14)
      People are thinking twice before stepping out of their homes be it buying vegetables, resuming work from office, etc. Consumers have become more health-conscious and gives utmost importance to hygiene and safety. The same ...

    • Use of AI in education 

      Kohli, Kanvar Singh; Shankarwar, Tejas (Indian Institute of Management Ahmedabad, 2021-12-14)
      India has seen a large growth in school enrolment rates since independence. It currently has a primary school enrolment rate of 95%. Despite this, students struggle to get access to quality education, with less than half ...

    • Social stock exchange 

      Singh, Ishwar Partap; Jain, Ashi (Indian Institute of Management Ahmedabad, 2021-12-14)
      Social stock exchange is a novel concept that stems from the need for transparency. As we all know, the best approach to bring in transparency is through public inspection, and capital markets are known for providing a ...

    • Adding to the learning archive: business development of Artisans Alliance of Jawaja 

      Parasrampuria, Ishita; Patodia, Sumedh (Indian Institute of Management Ahmedabad, 2021-12-14)
      Business development of Artisans Alliance of Jawaja. Promoting local art of people of Rajasthan, Jawaja.

    • Understanding the impact of COVID-19 in the learning experiences of underprivileged kids 

      Sulthana, Bismitha; Udayabhanu, Pooja (Indian Institute of Management Ahmedabad, 2021-12-14)
      COVID-19, one of the largest pandemics the world has ever seen, has affected not just the way in which we look at our health system, but also our perspective on every other aspect of life. And one of the important systems ...

    • Understanding anti-covid policies and its relation to consumer choices in budget hotels in India 

      S, Pavithran; S, Srivarshini (Indian Institute of Management Ahmedabad, 2021-12-14)
      After more than a year, India slowly unfolds its wings to fly back high. The economy is gradually gaining momentum, and businesses are slowly pushing towards normal. The hospitality industry is also opening slowly but still ...

    • Senior executive women and career progression 

      Dange, Prasanna R.; Sowmya, Sreenidhi R (Indian Institute of Management Ahmedabad, 2021-12-14)
      In this paper, we aim at understanding the career journey of the women to executive positions, the various obstacles and challenges they have faced, how the organisation had supported their career progression and how ...

    • Scope of explainable AI in contemporary AI/ML applications 

      Dedhia, Harshal; Raj, Utkarsh (Indian Institute of Management Ahmedabad, 2021-12-14)
      Artificial Intelligence has become an indispensable part of corporate decision making today. Integration of AI algorithms in business activities have led to reduction in inefficiencies and a net improvement in customer ...