IIMA Institutional Repository: Recent submissions
Now showing items 1121-1140 of 25075
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Relevance of the seven deadly sins in marketing
(Indian Institute of Management Ahmedabad, 2021-12-14)Since time immemorial, sins and morality have been a subject of interest among religious communities. Many religions argue that human beings' natural desires and longings are sinful in nature if left unchecked. The ... -
Leveraging user generated content (UGC) to improve quality of healthcare services and health outcomes
(Indian Institute of Management Ahmedabad, 2021-12-14)User Generated Content (UGC) in healthcare has taken off in a big way after the advent of the internet and in particular, the emergence of social networks, to a point where there is no dearth of healthcare UGC at any point ... -
Improving effectiveness of chatbots for e-commerce marketplaces
(Indian Institute of Management Ahmedabad, 2021-12-14)Shoppers are increasingly buying at online marketplaces like Amazon, Flipkart, Paytm Mall, Tata CliQ, etc. With growing demand, the ability of a platform to help a customer in deciding what to buy (pre-purchase), how to ... -
Artificial intelligence & privacy: prospects, opportunities & risks
(Indian Institute of Management Ahmedabad, 2021-12-14)There are various laws and regulations governing matters relating to privacy like General Data Protection Regulation, California Consumer Privacy Act, acts enacted by various individual countries. However, the regulations ... -
Premier institutes mull fee hike after lull during covid
(Times of India, 2023-04-09) -
More Indian companies adopting neurology applications: expert
(Times of India, 2023-04-05) -
Profit margin expectations of firms worsening: IIMA survey
(Indian Express, 2023-04-07) -
'More retail investors after pandemic, provided stability'
(Times of India, 2023-04-05) -
BIES: profit margins, sales dip for MSMEs
(Times of India, 2023-04-04) -
IIMs evolve with times, teach gender to crypto
(Mint, 2023-04-04) -
IIMA's new campus gets an arty makeover
(Ahmedabad Mirror, 2023-04-04) -
Exercise self-restraint in perks: Murthy to IIMA grads
(Times of India, 2023-04-03) -
Rise in BEd enrolments confirm increasing demand for qualified teachers
(Times of India, 2023-04-03) -
Wanted to create Infosys as a microcosm that didn't suffer from injustice, discrimination: Narayana Murthy
(Indian Express, 2023-04-03) -
'Studying at global campuses opens global jobs for students'
(Financial Express, 2023-04-03) -
Ensure benefits for all ages, regions: Murthy
(Ahmedabad Mirror, 2023-04-03) -
Analyzing the shift of positioning owing to technology adoption in product/service by traditional industries and its impact on customer perceptions
(Indian Institute of Management Ahmedabad, 2021-12-14)In the current era, it is not a surprising fact that smart technology has become an integral part of any business's success. In the digital age, where a smartphone is capable of performing any task, including booking a ... -
Analysis of structural conditions affecting primary market trends
(Indian Institute of Management Ahmedabad, 2021-12-14)In theory, this is expected to increase the linkage between private market activity and primary market issuances after the investment gestation period across the growth rounds. This is because, in this scenario, IPOs are ... -
The branding potential of Indian mangoes and exploration of branding frameworks for horticulture products
(Indian Institute of Management Ahmedabad, 2021-12-14)The Global Horticulture market is estimated to be about USD 20.77 Billion in 2021, and India takes the second position in the world production of fruits, only behind China. However, despite a podium position in production, ... -
Understanding the impact of work from home on women: do responsibilities at home and advancement at work come with a gender lens?
(Indian Institute of Management Ahmedabad, 2021-12-14)The work from home phenomenon, although did exist pre-covid, became the staple norm post the pandemic. In fact, the impact was so far reaching, most organisations in the world have irreversibly changed the way they think, ...