IIMA Institutional Repository: Recent submissions

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    • Sedition law (section 124A): A necessary tool to curb hate speech vs a tool to impede freedom of speech 

      Gora, Aditya; Kumari, Sakshi (Indian Institute of Management Ahmedabad, 2021-12-14)
      Sedition law (Section 124A) was the primary tool in hands of the British government during the independence struggle and it was excessively used to suppress the increased rebellion. Back then one could have justified the ...

    • Review of the state of ESG investment in India 

      Kumar, Preetam; Jangid, Phanendra (Indian Institute of Management Ahmedabad, 2021-12-14)
      The timeline is a reproduction of the work of Jess Liu, a data journalist at Morningstar, who traced the history of sustainable investing across the globe.

    • Nudging organizational behaviour towards collaboration and teamwork 

      Khanna, Ishaan; Singhal, Tanmay (Indian Institute of Management Ahmedabad, 2021-12-14)
      This study attempts to analyse the effectiveness of organizational and human resource initiatives to promote collaboration and teamwork in the context of virtual teams. Virtual teams have become the predominant mode of ...

    • Image forgery detection and correction 

      Bhalothia, Vasu; Gulati, Nihir (Indian Institute of Management Ahmedabad, 2021-12-12)
      The first study proposes a quick and fully automatic JPEG image detecting algorithm. JPEG photos are our primary focus because they are the most extensively used image format. JPEG may be the most used image format in ...

    • Defining use-cases and applications of GalaxEye’s product portfolio 

      Bansal, Annu; Goyal, Monisha (Indian Institute of Management Ahmedabad, 2021-11-14)
      The live project involved conducting in-depth secondary research on the applications and use cases for one of the pioneers of the Space Technology startup, GalaxEye. Four applications, Oil Pipeline Monitoring, Marine ...

    • Business model design and analysis of market potential for short video sharing platforms 

      Jain, Divyansh; Badhe, Shubham (Indian Institute of Management Ahmedabad, 2021-12-14)
      After the humble beginnings of short video sharing platforms from platforms such as Dubsmash and Tiktok, this sharing economy has grown tremendously with the addition of many new players such as MX Takatak, Josh, Moj, ...

    • Application of PCA for identification of factors driving stock prices & relationship of predictions with CAPM model 

      Sawhney, Aryan; Singh, Priyanshu (Indian Institute of Management Ahmedabad, 2021-12-14)
      This project seeks to determine what factors could be broadly influencing the stock prices of selected companies belonging to a given sector of operation, and how they can be utilised to predict whether excess returns could ...

    • Anti-covid policies and impact on hotel's pricing 

      Dilawri, Parneet Singh; Choudhary, Owais (Indian Institute of Management Ahmedabad, 2021-12-14)
      It has been more than a year since the Pandemic struck and brought the global economy to a standstill. The lockdown and social distancing norms have impacted the lifestyle of society. Some sectors like online delivery ...

    • Willingness to disclose data in e-commerce: transparency and personalization as a stimulant 

      Bhagat, Manisha; Naik, Pratham (Indian Institute of Management Ahmedabad, 2021-12-14)
      In our study, we want to find out the behaviour by bringing in another factor: information-use transparency. We want to determine how privacy valuation, personalization, and information-use transparency interact. We want ...

    • Using AI techniques to analyze relation between social media marketing and company revenue 

      Banerjee, Anirudh; Priya, Sonal (Indian Institute of Management Ahmedabad, 2021-12-14)
      In the modern era, the internet is becoming increasingly more accessible, cheap and impactful. The digital population across the world has risen to 4.66 billion (Statista 2021). In India, over 41% percent of the population ...

    • Use of AI in churn management 

      Kumar, Sundarapu H M R Prasanth; Kari, Chitra Swathi (Indian Institute of Management Ahmedabad, 2021-12-14)
      This report consists of two parts. In Part 1, we look at customer, employee, and business churn and provide a literature review. Then, we analyze the churn definition in the context of different types of businesses (B2B, ...

    • The imposter phenomenon among undergraduate students in science 

      Chandra, Ashutosh (Indian Institute of Management Ahmedabad, 2021-12-14)
      The imposter phenomenon (IP) was formally studied in 1978 by two Georgia State University professors, Pauline Clance and Suzanne Imes who coined the term as well which, as the term suggests, describes the experience of ...

    • The impact of social media on employee recruitment and selection 

      Ansari, Mohammad Irshad; Ansari, Khalid (Indian Institute of Management Ahmedabad, 2021-12-14)
      Companies are not new to us and have been present since the 6th century. As the name suggests, companies are generally a group of people who come together to pursue a common goal. This goal can be economic profit, social ...

    • Online retail: key factors to drive user engagement 

      Jain, Nandit; Pendharkar, Nivrutti M (Indian Institute of Management Ahmedabad, 2021-12-14)
      Plenty of material is available on the internet on how to design a good e-commerce platform. In this section we highlight some of the prominent takeaways from secondary sources.

    • Hype marketing: supreme 

      Pandiya, Kangana; Gupta, Shashwat (Indian Institute of Management Ahmedabad, 2021-12-14)
      Hype marketing comprises generating a massive buzz and interest in the brand and high expectations for its product launch. We would like to focus on Supreme specifically, to understand how it creates hype and why it is ...

    • Developing an extensive digital marketing strategy for retail business in the healthcare industry 

      Prachi; Paranjape, Pranjali (Indian Institute of Management Ahmedabad, 2021-12-14)
      With the advent of Covid-19, consumers avoided going out of home. But for safe & appropriate recommendations about one’s health, they needed access to the doctors. Hence many individual doctors as well as various online ...

    • Designing brand names for bop segment in India 

      Chitodkar, Sarvesh; Sarkar, Shreyasee (Indian Institute of Management Ahmedabad, 2021-12-14)
      The fortune associated at the bottom of the pyramid (BOP) is a primary motive for MNCs striving to expand into rural India. In order to attract and retain these consumers, it is of utmost importance to comprehend their ...

    • Comparative assessment of ESG rating frameworks 

      Agarwal, Vibhor; Lambhate, Nidhi (Indian Institute of Management Ahmedabad, 2021-12-14)
      Sustainability has become a major theme at every major platform. The COP26, the commitment of major world economies to become carbon neutral and reduce emission, and the push for EVs and solar panels make it clearly abundant ...

    • The relevance of HR personnel in a knowledge-based industry transitioning towards remote working 

      Hmar, Danny Ramdinsanga; Shankarwar, Tejas (Indian Institute of Management Ahmedabad, 2021-09-07)
      The year 2020 was not an ordinary year. A mysterious flu like virus originating from China spreads like wildfire across the globe at an alarming rate, little did the world know it was the start of the 21st century ...

    • Women@work long road to parity 

      Dar, Vaishali (Financial Express, 2023-04-02)