IIMA Institutional Repository: Recent submissions
Now showing items 1201-1220 of 25075
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Tier 2 cities spend more online than metros, says study
(Ahmedabad Mirror, 2023-03-28) -
'Chess lessons can be applied to life and work'
(Mint, 2023-03-27) -
Accessing IIMA's online courses
(Financial Express, 2023-03-27) -
Feasibility and implementation of a real-time tracking system for the cold supply chain in India
(Indian Institute of Management Ahmedabad, 2021-09-07)India’s diverse climate enables the production of a huge variety of fruits and vegetable sin the country. India is the world’s second largest producer of Fruits and Vegetables after China. Even though a lot of effort has ... -
Developing and implementing a marketing strategy and sales channels for artisans alliance of Jawaja
(Indian Institute of Management Ahmedabad, 2021-09-07)Jawaja leatherwork has been the artistic heritage of the Regar community of Rajasthan. This craft indulges in the tanning of hides and making durable and artistic leather products like shoes, saddles, and harnesses. From ... -
Challenges in entrepreneurial journey
(Indian Institute of Management Ahmedabad, 2021-09-07)Entrepreneur is an important word in the English dictionary, and it has many implied meanings. Most people associate the meaning of entrepreneur with a businessman. Is it the only meaning of entrepreneur? Let’s understand ... -
Indian consumers’ perception of gendered products and its influence on purchase decisions
(Indian Institute of Management Ahmedabad, 2021-09-07)There is ongoing uproar on mass media channels about such price differentials being unfair towards women, as it penalizes them simply for being female. This problem worsens considering the gender pay gap, as the average ... -
Facebook: is reinvention the need of the hour?
(Indian Institute of Management Ahmedabad, 2021-09-07)Mark Zuckerberg launched Facebook when he was studying at Harvard. 17 years after its launch, Facebook has become the world’s biggest social networking site with close to 2 Billion Daily Active Users and is regarded as one ... -
Data-driven study: impact of COVID-19 on airbnb
(Indian Institute of Management Ahmedabad, 2021-09-07)Airbnb, the world’s largest platform that facilitates P2P accommodation had disrupted the renting economy over the past few years by its business model of sharing economy in various parts of the world. However, the ... -
Assessment of the proposed "bad bank" (holding company) for the resolution of stressed banking assets
(Indian Institute of Management Ahmedabad, 2021-09-07)Honourable Finance Minister Ms. Nirmala Sitharaman announced in the annual Budget speech that there will be an asset reconstruction and management bank, referred to as "Bad Bank" (holding company), set up to tackle the ... -
Impact of influencers on customer purchasing behaviours and its effectiveness
(Indian Institute of Management Ahmedabad, 2021-09-07)Influencer marketing is growing as one of the major marketing techniques—influencers with a social following base act as opinion leaders. The expertise and trustworthiness of influencers make influencer marketing effective. ... -
Reverse annuity mortgages in India: market size and profitability analysis
(2021-09-07)Owning a house is seen as a crucial status symbol by Indians, and a majority of them plan to buy a house in their lifetimes[1]. Home ownership is seen both as a sentimental purchase and as an investment vehicle, however ... -
Understanding the Indian Fintech sector: the story so far and what lies ahead
(Indian Institute of Management Ahmedabad, 2021-09-07)The Indian FinTech sector has grown rapidly in recent years, with the sector’s valuation now estimated at $50-60 billion. With a large untapped potential, an enabling regulatory environment, a thriving investment ecosystem, ... -
Privacy paradox –producers’ data sharing preferences for advertising
(Indian Institute of Management Ahmedabad, 2021-09-07)The data driven world today has multiple sources of data collection – from usage patterns to voice-based profiling of consumers. Through this paper, we aim to examine the industry practice of data collection by companies ... -
Effectiveness of gamification in customer retention & growth hacking in food tech products
(Indian Institute of Management Ahmedabad, 2021-09-07)This report will try to uncover the type of gamification technique used and how the gamification tool has been implemented across various tech products like ed-tech, food tech, health tech, etc. It will also focus on ... -
Assessing the impact of gamification on education
(Indian Institute of Management Ahmedabad, 2021-09-07)Gamification is one of the most discussed topics and increasingly getting applied across various industries. Elements of Gamification like points, collaboration, competition, leaderboards, etc., are widely used in a different ... -
Predicting the 100m winning time in next olympics
(Indian Institute of Management Ahmedabad, 2021-09-07)Since the inception of the modern Olympics games in 1896, Olympics games are the most celebrated sporting event across the Globe. Athletes from more than 200 countries participate in these games, showcasing their skills ... -
Viral marketing
(Indian Institute of Management Ahmedabad, 2021-08-07)Brands are constantly getting on the viral trend bandwagon on various traditional and social media to impact consumer behaviors. This would include but not be limited to moment marketing, meme marketing, viral YouTube ... -
Is a bad bank a good idea for India?
(Indian Institute of Management Ahmedabad, 2021-08-07)The banking sector in India has been facing the twin balance sheet crisis for a number of years. The balance sheets of banks are filled with stressed advances given to business that have failed to take off. The balance ... -
Assessing the policy ecosystem for startups in India
(Indian Institute of Management Ahmedabad, 2021-09-07)According to Startup India, a startup is defined as "an entity that is headquartered in India, which was opened less than ten years ago, and has an annual turnover less than ₹100 crores". A softer requirement is that the ...