IIMA Institutional Repository: Recent submissions
Now showing items 301-320 of 25064
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Essar, Adani make biggest offers in cluster 2 placements
(Times of India, 2024-02-11) -
IIMA placements: Mega corps make most job offers: consumer; adevertising & media, pharma, retail cos make offers
(Ahmedabad Mirror, 2024-02-11) -
Role of resource investment management and strategic resource deployment capabilities in internationalization-performance relationship
(Elsevier, 2024-01-23)The performance implications of internationalization have been a matter of debate in management literature for decades. Similar to developed market multinational enterprises (DMNEs), scholars found that emerging-market ... -
Social media “stars” vs “the ordinary” me: influencer marketing and the role of self-discrepancies, perceived homophily, authenticity, self-acceptance and mindfulness
(Emerald Insight, 2024-01-23)Social media influencers have become constant companions of a large audience of young consumers, but a crucial yet underexplored area of examination relates to the implications of exposure to influencers for an individual’s ... -
Inequality and income mobility: the case of targeted and universal interventions in India
(Springer, 2024-01-29)Income interventions with pro-poor targeting is a common fiscal policy around the world. However their distributional effects on consumption and savings are not well understood. Motivated by the Mahatma Gandhi National ... -
Transitioning diets: a mixed methods study on factors affecting inclusion of millets in the urban population
(Springer, 2023-10-13)The increasing health challenge in urban India has led to consumers to change their diet preferences by shifting away from staple cereals and making way for healthier foods such as nutri-cereals like millets and other ... -
Learning the tracks B-schools adopt board games as training tool
(Economic Times, 2024-02-09) -
Clicking selfies won't be a struggle
(Times of India, 2024-02-08) -
Accenture top recruiter in first cluster
(Times of India, 2024-02-08) -
Accenture Strategy is top recruiter with 25 offers
(Ahmedabad Mirror, 2024-02-08) -
Business inflation expectation for dec increases: BIES
(Times of India, 2024-02-07) -
Brisk placements, at IIMs as startups, fintechs go missing
(MINT, 2024-02-07) -
Startup Soar in the state
(Times of India, 2024-02-05) -
Social norms in marketing: will metaverse change the trends?
(Indian Institute of Management Ahmedabad, 2022)Social norms are rules of behaviour that are considered acceptable in society. These may differ across cultures and societies and have a significant impact on the behaviour of an individual. Marketers incorporate these ... -
Flexible working models and the metaverse
(Indian Institute of Management Ahmedabad, 2022)Flexible working models of various types (flex time, part time, compressed work week, remote working) have been prevalent for niche use cases since a long time. However, it is only due to the COVID lockdown, which forced ... -
Artificial Intelligence innovations for Indian vernacular languages
(Indian Institute of Management Ahmedabad, 2022)India has the second highest Internet user base in the world. Google searching is found to be about 50% higher in non-metros compared to metros in the categories - lifestyle, fashion, beauty and even finance. Also, Indian ... -
Online dating apps: how to ‘swipe right’ with AI
(Indian Institute of Management Ahmedabad, 2022)The Indian dating industry has seen significant growth in recent years, with the rise of online dating platforms and mobile dating apps. India has a large population and a diverse mix of cultures, religions, and languages, ... -
Understanding business feasibility of decentralized solar off-grid
(Indian Institute of Management Ahmedabad, 2022)India is the fastest growing economy of the world with a GDP of $3.1Bn, currently ranked as the fifth largest in the world. At the same time, India is the world’s third largest energy consumer. As India witnesses an ... -
QSR sector in India, changes in consumer behaviour and trends which could impact future strategy
(Indian Institute of Management Ahmedabad, 2022)Quick Service Restaurant, with a current market size of INR 4320 Bn, has great potential to scale rapidly in the future. Increasing dual-income households leading to higher disposable income, changing customer preferences ... -
Impact of GMP on listing gain and retail participation
(Indian Institute of Management Ahmedabad, 2022)After the deregulation of capital markets in 1992, the Indian capital markets has been a flurry of capital activity taking place. One of the reasons companies approach the capital market is to raise capital for business ...