IIMA Institutional Repository: Recent submissions

Now showing items 321-340 of 25064

    • Drivers of customer advocacy in the omnichannel world 

      D, Priyanka; Roy, Utkarsh (Indian Institute of Management Ahmedabad, 2022)
      In an ever-growing digital world, the barriers to market entry for new companies have diminished, with tens of fragmented brands entering and disrupting the market - leaving FMCG giants rather worried about how do they get ...

    • HR strategy for talent acquisition during the current layoff wave in the tech-industry 

      Sahu, Manoj Kumar; Anugole, Sai Gaurav (Indian Institute of Management Ahmedabad, 2022)
      Talent acquisition is the procedure of identifying, attracting and acquiring skilled and talented individuals to meet the hiring needs of an organization. It involves various activities such as job posting, candidate ...

    • A critical evaluation of the science based targets initiative (SBTi) 

      K R, Anandh Natarajan; Budumuru, Guna Sekhar (Indian Institute of Management Ahmedabad, 2022)
      Global temperatures have been rising constantly over the past century, with drastic increases in the last few decades. 2011-2020 was announced as the warmest decade ever recorded. With global temperatures 1.1 degree Celsius ...

    • Sales promotions’influence on the consumer behaviour and perception: the moderating effect of purchase frequency 

      Choudhary, Darpan (Indian Institute of Management Ahmedabad, 2022)
      The purpose of the study is to examine the moderating effect of the purchase frequency on the effectiveness of the sales promotion. The study uses a cross-sectional experimental set up to understand the moderating effect ...

    • Virtual influencer management 

      Gahlot, Deepika; Poonia, Manshi (Indian Institute of Management Ahmedabad, 2022)
      The main objective of the project involves: 1. Understanding the influencer marketing 2. Focus on the working of virtual influencers and their methodology for gaining market share 3. Understand the factors which affects ...

    • Investigation of manipulation tactics in advertising 

      R, Asvini; Iragaraju, Bhavani Susmitha (Indian Institute of Management Ahmedabad, 2022)
      The subject on how manipulative non-informative marketing is and whether or not it is manipulative in the first place is still debatable. The practice of intentionally putting an effort into marketing with the thought of ...

    • People issues in startups – founders’ perspective 

      Ghodke, Rohan Sunilkumar; M, Vikas (Indian Institute of Management Ahmedabad, 2022)
      The last decade has seen a significant growth in startups globally, driven by a combination of factors such as technological advancements, access to funding, and a growing entrepreneurial culture. The rapid advancement of ...

    • Developing a strategy for fundraising for an emerging venture capital fund 

      Poddar, Mridul; Manpuria, Yash (Indian Institute of Management Ahmedabad, 2022)
      Venture Capital is a form of private equity investing that is provided to early-stage companies and small business that exhibit long term growth potential in the form of patient financial capital, technical or managerial ...

    • Managing high performing bullies at workplace 

      Preeti; Gupta, Prerana (Indian Institute of Management Ahmedabad, 2022)
      Workplace bullying is any repeated, intentional behaviour directed at an employee that is intended to intimidate, degrade, offend, or undermine their performance. It can take many forms, including physical abuse, verbal ...

    • Triangulation of carbon cap and trade system for steel industry in India 

      Chintala, Abinash; SN, Sai Pavan (Indian Institute of Management Ahmedabad, 2022)
      Climate change is not a challenge of tomorrow anymore, it is imperative for today. India has been taking initiatives for a decade now to bring down the emissions and achieve targets that can keep the country in line with ...

    • A case on VDO.AI 

      Dhillon, Shivani; Gattani, Shreyansh (Indian Institute of Management Ahmedabad, 2022)
      “The video content back then was exceedingly difficult to create, host, and stream for millions of users. Companies like YouTube were doing it successfully but even they had been a lossmaking entity in the same till 2018. ...

    • Understanding the variation in engagement levels in cause based marketing campaigns with respect to different type of advertisements 

      Raja, Md Ramiz; Kumar, Mohan Nanda (Indian Institute of Management Ahmedabad, 2022)
      In today’s competitive market, it is becoming increasingly important for the firms to devise new ways of marketing to capture the attention of the customers and further the objectives of the company. However, creation of ...

    • To understand female intimate care market and gauge the level of awareness to suggest GTM 

      Sharma, Akshay; Singh, Vishakha (Indian Institute of Management Ahmedabad, 2022)
      The report is to understand the female intimate hygiene market and gauge the current gaps in awareness regarding such products. The motivation behind this is the failure of recent products in the industry and increasing ...

    • NFTs in marketing strategy from the lens of customers 

      Bardhan, Dibyajit; Sharma, Sarthak (Indian Institute of Management Ahmedabad, 2022)
      Non-Fungible Tokens (NFTs) are digital assets that use blockchain technology to verify their authenticity and ownership. Each NFT is unique and can represent any type of digital asset, including artwork, music, video, ...

    • Use of AI and image analysis in medicare 

      Rahul, Bikki; S, Lohith (Indian Institute of Management Ahmedabad, 2022)
      With the advent of new technologies and advancement of AI and ML, a numerous opportunities arise to utilize these in medial industry for the well-being of humans. The government of India, in the recent years proposed schemes ...

    • A study on the genderization of informal interactions at workplace – pre and post 

      Snehitha, Chitla; Manollasa, Nambaru Vyshnavi (Indian Institute of Management Ahmedabad, 2022)
      Due to social distance regulations, the COVID-19 epidemic has caused a dramatic change in how businesses operate. Many now use hybrid and virtual work models. While this has made it possible for work processes to continue, ...

    • Elrhino eco industries a story worth telling to a story worth selling 

      Das, Amlan Jyoti; Bordoloi, Dhrubajyoti (Indian Institute of Management Ahmedabad, 2022)
      Nisha Bora, the business head and dream seller at Elrhino, while parsing through the export figures and outlaying the recovery path of Elrhino to pre-Covid levels of production and distribution, had a sudden epiphany. ...

    • Identification and analysis of cultural differences 

      Marvania, Kishan; Sethia, Pulkit (Indian Institute of Management Ahmedabad, 2022)
      With a common history spanning centuries, China and India are two of the most populous and culturally varied nations in the world. The two nations have separate cultures that are moulded by their distinctive histories, ...

    • Future of E-commerce: vision 2040 

      Sahni, Sejal; Todwa, Naman (Indian Institute of Management Ahmedabad, 2022)
      The exponential pace of change in technology mandates businesses and companies to anticipate, plan and lay ground work for their technological moves decades in advance. This paper uses primary data collected from 8 ...

    • Evolution of human resources practices with web 3.0, NFT, and metaverse 

      Swami, Neha; Mittal, Khanak (Indian Institute of Management Ahmedabad, 2022)
      Over the past few decades, the role of HR (human resources) in organizations has grown significantly. HR is now seen as a strategic partner in driving organizational success and is responsible for managing the most important ...