IIMA Institutional Repository: Recent submissions

Now showing items 341-360 of 25064

    • Financial inclusion of women in rural India 

      Pernapati, Mahesh Kumar; Kumara, Ramagiri Sujith (Indian Institute of Management Ahmedabad, 2022)
      Financial inclusion ensures that all members of society, regardless of their economic status or location, have access to financial services and products. It is the idea of ensuring everyone can participate in the financial ...

    • Application of AI and ML in the Indian healthcare sector - understanding and addressing the apprehensions of the stakeholders about AI implementation in Indian healthcare 

      K A, Ramyashree; Khandelwal, Pranjal (Indian Institute of Management Ahmedabad, 2022)
      India’s population is poised to surpass China’s population in 2023. Its population has doubled since 1960 and stood at 141 Crore at the end of 2022. However, the spending on healthcare by the government barely covers the ...

    • Marketing & network effects in the new-age era of digital platforms 

      Shah, Shikhar Gautam; Agarwal, Snigdha (Indian Institute of Management Ahmedabad, 2022)
      A platform business is an enterprise that creates an ecosystem of suppliers and buyers to facilitate transactions between them via its platform. Platform business models leverage technology to connect demand and supply ...

    • FemPe credit card for women as a means of financial independence 

      Borah, Sampurna; Khairkar, Shruti (Indian Institute of Management Ahmedabad, 2022)
      Females make 50% of the global as well as the Indian population (1.4 billion). In India, females primarily take care of households, but today’s generation is breaking the status quo and contributing to the working population ...

    • Moonlighting practices & its implications in HR 

      Panda, Shubham; Pal, Atirek Kumar (Indian Institute of Management Ahmedabad, 2022)
      Before diving deep into the motivation leading to moonlighting, lets discuss the theoretical foundation of relationship between employers and employee, which subsequently answers the need/motivation for Moonlighting. 1. ...

    • The pedagogical and curriculum changes to identify student personas at an young age and bridge the gap between education and employability 

      Bhura, Pallabh; Juneja, Vanshika (Indian Institute of Management Ahmedabad, 2022)
      Poor career decision making among school children negatively impacts the nation’s economy, workforce and social mobility. 1. Economic impact: If students choose careers that don't align with their skills, interests, or the ...

    • Artificial intelligence adoption at workplaces: reinventing human resource management with AI 

      Kumar, Puneet; Bansal, Divyam (Indian Institute of Management Ahmedabad, 2022)
      We were fascinated to observe how technology has found its way in traditional organizational functions like HRM. Artificial Intelligence, particularly, is increasingly being deployed in HRM to improve and streamline various ...

    • Understanding employee’s response to company's sustainability initiatives 

      R, Karthikeyan; M, Dhivya (Indian Institute of Management Ahmedabad, 2022)
      Corporate investments in environmental sustainability have increased greatly in recent years due to increased pressure from regulators, consumers, and investors. As a key stakeholder of business, the employees’ attitude ...

    • Creditas: cracking the loan code? 

      Kishore, Nikita; Vyas, Kaustubh (Indian Institute of Management Ahmedabad, 2022)
      It was a cold, crisp January morning in 2023 when Anshuman Panwar, CEO of Creditas Solutions, sat with his cup of tea, contemplating the next steps of his company. Creditas Solutions, a startup that operated in the loan ...

    • Privacy in the age of Metaverse 

      Bhaunra, Mark Stephen; Nawale, Prabhakar (Indian Institute of Management Ahmedabad, 2022)
      The current iteration of the internet enables us to communicate with people and view content from around the world. It is more two-dimensional and unidirectional in nature with the exception of messaging and video conferencing. ...

    • Reserve currency of global economy: declining dominance of US Dollar and beyond 

      Patankar, Vardhan; Lodha, Devashish (Indian Institute of Management Ahmedabad, 2022)
      Since World War II, the US dollar has been the world's dominant reserve currency. It has been able to maintain its dominance for many decades fueled by the growth of the US economy and favorable geopolitics. However, in a ...

    • Conversational marketing in LimeChat 

      Gupta, Prakhar; Kejriwal, Vaibhav (Indian Institute of Management Ahmedabad, 2022)
      In 2021, the revenue generated from the sales of platforms, installation, development, support, and maintenance of chatbots was $3.8bn with the retail segment holding the highest share of 27%. By 2027, the market is expected ...

    • How technology is changing the way luxury brands operate 

      Lawrence Allwyn, Russel; Arora, Prateek (Indian Institute of Management Ahmedabad, 2022)
      Technology is rapidly shaping the luxury retail landscape, transforming the ways brands reach out to customers and how customers interact with the brands. In the present-day scenario, the luxury brand world is increasingly ...

    • Analysing growth engines for project management tools 

      Balakrishnan, Abhilasha; Raman B B, Rakesh (Indian Institute of Management Ahmedabad, 2022)
      In recent years, businesses and individuals have increasingly relied on project management tools to manage projects effectively. This essay will examine the growth drivers for project management software. It will begin by ...

    • An in-depth exploration of resume parsers 

      Rawat, Shardul; Shambharkar, Nihar (Indian Institute of Management Ahmedabad, 2022)
      Parsing is the process of breaking down a sentence or set of words into their parts and defining each component's purpose or form. Examining a string of symbols that follow the rules of formal grammar, whether they are in ...

    • Personalization at scale using MarTech 

      Utkarsh, Tanmay; Yadav, Ankita Patiraj (Indian Institute of Management Ahmedabad, 2022)
      The Indian consumer landscape is extremely fragmented, with differences in demographics, cultures, and other sensibilities. In the 1930s, a major emphasis was laid on the products, which can also be seen in the advertising ...

    • Mentorship at workplace: understanding mentoring benefits, mentoring functions 

      Rathod, Himani; Sarkar, Saranya (Indian Institute of Management Ahmedabad, 2022)
      This research examines how mentors and mentees understand the purposes of mentoring, the advantages of mentoring, and the role of gender in mentoring relationships. The prevalent belief that mentoring brings significant ...

    • Content & creator economy 

      Pandey, Anshu; Singh, Shweta (Indian Institute of Management Ahmedabad, 2022)
      Currently creators are heavily dependent on platforms and haven’t cracked independent monetization and discovery solutions • Brands do not renew licenses or contracts in the long run neither do they strategically use ...

    • Reviewing the changing competencies in the healthcare section 

      H, Ashwin; Areguli, Vinayak (Indian Institute of Management Ahmedabad, 2022)
      In the context of India, the term "digital transformation" refers to the incorporation of digital technologies into the provision of healthcare services. It entails utilising technology to improve patient outcomes, expedite ...

    • Understanding the impact on customer engagement with ad sequences 

      Raghavender, Gurrapu; Vamshikrishna, Avula (Indian Institute of Management Ahmedabad, 2022)
      The project will focus on whether the placement of the ad does really matter for the marketers or if it is just the marketers accepting whatever slot based on the auctions. If the placement of the ad matters due to product ...