IIMA Institutional Repository: Recent submissions

Now showing items 361-380 of 25064

    • The moonlighting phenomenon: exploring the motives, effects & potential remedies 

      Yadav, Ayush; Mishra, Richi (Indian Institute of Management Ahmedabad, 2022)
      The Indian job market is growing at a rapid pace, with the increased technology enabled flexibility of the market, there has been a downturn in employee-company loyalty, faster job switches and higher unemployment risks. ...

    • Reimagining distribution & retail business using new age technology 

      Jog, Devashish; Agarwal, Diksha Kumari (Indian Institute of Management Ahmedabad, 2022)
      In the 21st century, globalization is the fundamental on which the world economy is dependent. A small impact in one of the economies create ripple effects in other economies as well. The pandemic of COVID19 has been one ...

    • Use of blockchain as a data storage platform 

      Yadav, Goshan; Raj, Harsh (Indian Institute of Management Ahmedabad, 2022)
      The potential of blockchain technology to transform interactions between governments, businesses, and citizens is immense and unprecedented. While it is often grouped with other technologies like AI or IoT, blockchain ...

    • Impact of agricultural market (or APMC) reforms on supply chain efficiency and nutritional outcomes 

      Kapaley, Piyush; Jirage, Mininath (Indian Institute of Management Ahmedabad, 2022)
      Food supply chains (FSC) are becoming more and more threatened by value chain distribution and nutrition security (Kirwan et al., 2017). This report attempts to define the effects of APMC reforms on the supply chains of ...

    • Brand strategy of Carl Pei’s start-up (Oneplus & Nothing) 

      Phor, Abi; Sayeed, Kamran (Indian Institute of Management Ahmedabad, 2022)
      The purpose of this research is to analyze and understand the branding strategy of Carl Pei's startups, with a focus on OnePlus and Nothing. The main objectives of the research are to: (1) Evaluate the branding strategies ...

    • How to increase voter turnout in India? 

      Kota, Sai Krishna; Sreer, Bhavya Karimikonda (Indian Institute of Management Ahmedabad, 2022)
      India is known for being the largest and one of the oldest democracies in the world. The founders of our constitution decided to adopt a parliamentary system of democracy, and that has been actively implemented till today. ...

    • Insecurity and beauty: brand messaging and its impact 

      Warkar, Nikita; John, Milen Mathew (Indian Institute of Management Ahmedabad, 2022)
      The beauty industry has increasingly leveraged insecurities to target customers, position its products, and ensure relatability. Changing ‘fair’ to ‘glow’ and ‘whitening’ to ‘brightening’ barely solves the problem. While ...

    • Future perspectives on progressive farming 

      Singh, Nikhil; Goel, Rishav (Indian Institute of Management Ahmedabad, 2022)
      Purpose: The purpose of this article is to assess how progressive stakeholders see the implementation of modern methods, including virtual technology, in promoting sustainable quality in the context of a rising economy. • ...

    • Investigating organizational interventions to promote employee engagement 

      Bansal, Sujala; Saini, Piyush Kumar (Indian Institute of Management Ahmedabad, 2022)
      Within the past century, the major types of industries and modes of doing business have evolved significantly through the breakout of technology. Services industry saw a boom, whereas the dominance of production-based ...

    • Analysing emerging P2P lending market by using AI to forecast potential delinquent customers and derive its business impact on the platforms 

      Barla, Vamshi Sagar; Mishra, Suyash (Indian Institute of Management Ahmedabad, 2022)
      One of the most groundbreaking developments in the financial sector is financial technology (Fin Tech), which is expanding quickly. The market's thirst for alternative financing increased as a result of decreased trust in ...

    • Future of marketing in the metaverse 

      Prakash, Apoorva; Chandra, Utkarsh (Indian Institute of Management Ahmedabad, 2022)
      Artificial intelligence (AI) bots are evolving into our closest friends, non-fungible tokens (NFTs) have transformed digital ownership, and our smartphones have evolved into our homes. Virtual vocalists have become a ...

    • Impact of social media on venture capital activity & the startup ecosystem 

      Mohnot, Vaibhav; Agarwal, Vatsal (Indian Institute of Management Ahmedabad, 2022)
      The Indian startup ecosystem has witnessed significant growth and transformation in recent years. The ed-tech space, in particular, has emerged as a promising sector, with a projected market worth of $10.4 billion by 2025, ...

    • 5G – innovations, implications & efficiencies for businesses in India 

      Arya, Aditya; Lalan, Nihaal Vijay (Indian Institute of Management Ahmedabad, 2022)
      In this paper, we aim to identify the various industries that stand to benefit from 5G implementation in India. We discover various use cases that can be prioritized using 5G’s underlying technology that provides ...

    • Platformization in India 

      Bansal, Deepak; Masam, Harish (Indian Institute of Management Ahmedabad, 2022)
      Platformization refers to the process of creating a platform-based business model where a company serves as an intermediary between different groups to facilitate transactions or exchanges. In recent years, this trend has ...

    • Skill under-utilization in the Indian IT sector understanding “benching” & project allocation 

      Srinivas M, Hari; Vignesh, Vaishali (Indian Institute of Management Ahmedabad, 2022)
      Information Technology (IT) companies have enabled an increase in productivity by reducing costs and time. In these types of industries, taking up and succeeding in projects becomes of utmost importance. Since software ...

    • Targeted advertising in the age of heightened privacy protections 

      Shah, Aditya Suresh; Lalan, Nihaal Vijay (Indian Institute of Management Ahmedabad, 2022)
      In this paper, we aim to decipher the various methods through which companies track user behavior on the internet and how the swathes of data collected is then used to profile and predict trends. We discover how personal ...

    • Value Co-Creation through Digital Brand Communities 

      Premkumar, Aashika; A, Arunika (Indian Institute of Management Ahmedabad, 2022)
      Rapid digitalization across the globe has given birth multiple channels for interaction between consumers and the brands / organizations who are willing to interact with them. The abundance of data that is now available ...

    • Super app and its future in India 

      Agarwal, Vaibhav; Goel, Vaibhav (Indian Institute of Management Ahmedabad, 2022)
      OTT is a type of direct-to-consumer video content platform, like Netflix, Disney+, and Hulu, that lets users watch premium content and have a better viewing experience whenever they want. No matter where it comes from, OTT ...

    • Polygon: use of a decentralized Ethereum scaling platform 

      Kumar, Abhishek; Kumar, Sushant (Indian Institute of Management Ahmedabad, 2022)
      The Polygon Network is a cryptocurrency initiative with the goal of enhancing the usability of the Ethereum blockchain. In 2017, engineers Jaynti Kanani, Sandeep Nailwal, and Anurag Arjun started looking into ways to ...

    • A qualitative study on the change in structure, competency, hiring and rewarding policy of an organization as they grow from a startup to a multibillion dollar company 

      K N, Hemanth Kumar; Gosh, Soumyajit (Indian Institute of Management Ahmedabad, 2022)
      In 2021, India became the third largest startup hub in the world, just behind China and the U.S. The number of startups that were setup in 2021-22 were around 14,000 according to a survey by the Government. In 2021 alone, ...