IIMA Institutional Repository: Recent submissions
Now showing items 381-400 of 25064
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Political influence on central bureau of investigation (CBI) and its impact on its working
(Indian Institute of Management Ahmedabad, 2022)Central Bureau of Investigation (CBI) was formed in the year 1963 and since then has been involved in investigating cases related to murder, terrorism, corruption, and so on. Over the years, the institute has faced backlash ... -
Privatization of PSU’s: can the corporate machinery reform the infamous ‘sarkari’ work culture
(Indian Institute of Management Ahmedabad, 2022)In economics, privatisation is a fairly broad notion. It includes a number of actions, including the entrance of private capital, the sale of government-owned assets, and the transition to a private economy. As a result, ... -
Identification of economic activity indicators
(Indian Institute of Management Ahmedabad, 2022)Traditional economic indicators like PMI, etc must be supplemented with the leading economic indicators that are more in sync with the present conditions and trends to guide the policy decisions pro-actively and with ... -
Luxury x premium
(Indian Institute of Management Ahmedabad, 2022)Over the years, premium brands such as Adidas & Nike have donned the agenda of collaboration with icons and sports stars who bring their own brand value into the products. Such products are often celebrated amongst brand ... -
Perception of government teachers on digital tools and edtech platforms
(Indian Institute of Management Ahmedabad, 2022)In the 21st century, technology has entered every aspect of human lives, namely health, infrastructure, food production, education, etc. Technological interventions made our lives easier and better. Education is one area ... -
Feasibility study of a new sustainable product launch: biodegradable sanitary napkins
(Indian Institute of Management Ahmedabad, 2022)Menstrual products are an essential product used by at least a quarter of the world’s population with high reliance on disposable sanitary pads that are not environment-friendly since it uses plastic. As individuals become ... -
Umbrella branding – a disruption in true sense?
(Indian Institute of Management Ahmedabad, 2022)The competitive and dynamic world of today has forced businesses to pay a greater heed to consumer brand perceptions and buying behaviour. Marketing efforts of companies are greatly focused towards creating long lasting ... -
Analysis of brand ~ anti-advertising fit
(Indian Institute of Management Ahmedabad, 2022)An average modern consumer is exposed to more than 5000 ads on daily basis. In a quest to making impressions & securing consumer attraction, over the years, brands have been exploring multiple channels to reach end users. ... -
Identifying loopholes and assessing the efficacy of the RTE law
(Indian Institute of Management Ahmedabad, 2022)The Right to Education Act, 2009, was a landmark bill that guaranteed the right to free and compulsory education to every child aged between 6 and 14 years within the country. Section 12(1)(c) of this Act stipulates that ... -
Detection of trustworthiness of the content in the websites using classification models
(Indian Institute of Management Ahmedabad, 2022)“Fake Information online travels faster, farther, deeper and more broadly than the truth”, – A study conducted by MIT Sloan says. In recent times, the rise of the spread of misinformation/conspiracy theories has led to ... -
Exploring the relationship between venture capital funding flows and macroeconomic factors in an emerging economy
(Indian Institute of Management Ahmedabad, 2022)Startups constitute an important driver of innovation and growth in economies. India, in particular has been experiencing a burgeoning of startups in its economy. Startups, however, experience tough phases of financial ... -
Organizational behavior learnings from Indian stories
(Indian Institute of Management Ahmedabad, 2022)The objective of this project is to explain key concepts of Organizational Behaviour through easy to read and understand stories. Each of these stories is based on traditional Indian stories that are typically passed on ... -
The role of popular Indian cinema in the persistence of oppressive social-gender norms
(Indian Institute of Management Ahmedabad, 2022)Movies are a very powerful medium of expression. People watch movies and emulate some characters, their behaviours, their habits knowingly but a lot of things are absorbed sublimely. Actors who play certain characters are ... -
Influencer marketing: understanding the collaboration between influencers and their impact on businesses
(Indian Institute of Management Ahmedabad, 2022)Influencers are a powerful marketing tool for companies and can be a strong way to reach potential customers. They have the power to influence people and their decisions on what products they buy, what restaurants they go ... -
Stranger & Sons Gin: case study abstract
(Indian Institute of Management Ahmedabad, 2022)Third Eye Distillery was a conceived in 2017. Cofounder Vidur Gupta had just moved back from his studies Scotland and was working in the UK before soon moving to India. Another cofounder, Sakshi Saigal, had just moved back ... -
Performance marketing spends undertaken by companies on e-commerce portals
(Indian Institute of Management Ahmedabad, 2022)Performance marketing is a form of digital marketing strategy driven by results. It is better for marketeers because they only need to pay when a specific desired action occurs. For example, a user buys a product using ... -
Conversational AI in debt collection
(Indian Institute of Management Ahmedabad, 2022)Maruti Suzuki is a leading company in the Indian passenger car segment. The company is engaged in the manufacturing, purchasing, and selling of motor vehicles and automobile spare parts. The company is also into providing ... -
Assessing the Viability of a Digital Identity Platform
(Indian Institute of Management Ahmedabad, 2022)Flash Back is a Digital Platform bridging the gap between people, spaces and events by providing a geotagged digital identity to the events & spaces. Flash Back is built primarily for retaining the significance and ... -
The road ahead for social commerce in India
(Indian Institute of Management Ahmedabad, 2022)More than half of the world’s population is connected to social media platforms such as Facebook, Instagram, or Twitter, among others. The numbers are anticipated to grow gradually as the least developed digital markets ... -
Artificial intelligence for automated journalism: a systematic literature review
(Indian Institute of Management Ahmedabad, 2022)In today's world, technology has influenced every aspect of human life. Latest technologies like Artificial Intelligence, big data, Augmented reality, and cloud has completely transformed many industries. The media and ...