IIMA Institutional Repository: Recent submissions

Now showing items 401-420 of 25064

    • Understanding the role of microfinance & fintech in attaining financial inclusivity in the context of present Indian scenario 

      Kumar, Archit; Sohal, Simran (Indian Institute of Management Ahmedabad, 2022)
      The trilemma of FinTech, Microfinance, and regulations holds the potential of creating an economically inclusive environment in India. Microfinance is the system which can provide credit and financial products to the poor, ...

    • Assessing market validation & launching a prototype of Garden Suvidha 

      Tripathi, Shubham; Uttarwar, Sachin (Indian Institute of Management Ahmedabad, 2022)
      Extensive focus on design and R&D, Evolving the product portfolio catering to the needs of the market, Rapid integration of technology to provide smart solutions, Customizable products according to the customers' needs

    • Pink predation- analyzing perception of pink tax among youth consumers in India 

      Kumari, Heenal; Kaul, Sakshi (Indian Institute of Management Ahmedabad, 2022)
      Blue for men, pink for women, as the cliché goes. Social norms permeate our lives. Not only do they dictate what colours are representative of which gender, but they also insinuate how the prices of the same or similar ...

    • Is anti-defection law serving its purpose? 

      Kumar, Ramagiri Sujith; Reddy, Amireddy Bharath Simha (Indian Institute of Management Ahmedabad, 2022)
      According to the Anti-defection Law, as per the 10th schedule with articles 102(2) and 192(2), a member of a House belonging to any political party will be disqualified if he/she votes or abstains from voting contrary to ...

    • Reimagining of public distribution system (PDS) by identifying potential improvement areas in the current system and providing implementable policy suggestions from management perspective 

      Kapaley, Piyush; Shambharkar, Nihar (Indian Institute of Management Ahmedabad, 2022)
      Food insecurity is a scale that traverses from household-level uncertainty and concern about availability to plentiful and nutritious food to the extreme circumstance of children going to bed on an empty stomach because ...

    • Application of DAO (decentralised autonomous organisation) in the Indian business context, feasibilityand use case study 

      Banyal, Mudit Singh; Singh, Omesh Kumar (Indian Institute of Management Ahmedabad, 2022)
      Blockchain has taken the digital space by storm. A blockchain is a shared distributed ledger or database between computer network nodes. It is an electronic database for data storage in digital form. The most widely known ...

    • Designing a web-based knowledge management system for consulting firms By: T, Muralimadhan 

      T, Muralimadhan; Soumith, Nalli Sai (Indian Institute of Management Ahmedabad, 2022)
      When Global consulting firms are considered, their knowledge is their product. So, it is crucial for these firms to have an effective knowledge management system. As a result, most consulting firms have created extremely ...

    • To determine the gaps in the Indian healthcare services that can be addressed by digitalising healthcare services and to investigate the factors that can improve the same 

      Singh, Vikas Pratap; Dipak, Mohitkar Aniket (Indian Institute of Management Ahmedabad, 2022)
      The recent pandemic of COVID 19 has stressed on the importance of the health care systems like never before. Pandemic highlighted the gaps in the healthcare system especially in lower to middle income countries. Before the ...

    • Special Purpose Acquisition Companies (SPACs) - global and Indian context 

      Gupta, Harshal; Ghelani, Mohak (Indian Institute of Management Ahmedabad, 2022)
      In recent years we have seen an increased interest among companies to go public. Last year in the United States, for instance, more than one thousand companies went public. While Initial Public Offering (IPO) remains a ...

    • Marketing in the metaverse 

      R, Karthikeyan; Mukeshwaran, S (Indian Institute of Management Ahmedabad, 2022)
      The line between the physical and virtual worlds continues to blur as technology evolves. Add to the mix the financial world and viola!, we have reached the pinnacle of Web 3.0 with a concept most popular by the term ...

    • A growth story of alternative investment funds in Indian capital markets 

      Carvalho, Silas Vincent; Nighot, Aparna Sopan (Indian Institute of Management Ahmedabad, 2022)
      An Alternative Investment Fund (AIF) is a privately pooled investment vehicle and includes any fund established and incorporated in India. This vehicle collects funds from Indian and Foreign investors and has a defined ...

    • Diversification strategy for Suzuki motors in India 

      Jindal, Ashish; Pundeer, Prajjval (Indian Institute of Management Ahmedabad, 2022)
      While vertical integration involves a firm moving into a new part of a value chain that it is already within; diversification requires moving into an entirely new value chain.

    • Designing potential solutions in big data domain addressing data privacy and data security concerns in healthcare domain 

      Bikram, Amit; Chaurasia, Arjit (Indian Institute of Management Ahmedabad, 2022)
      Big data and digital transformation are two of the most used buzzwords in business context across the globe today. With the world facing a massive natural disruption in the form of Covid-19, digital transformation has ...

    • Demystifying the Leaders’ Mindset 

      Binal, Memaya Mounil; Singh, Anchal (Indian Institute of Management Ahmedabad, 2022)
      It has been a common notion to attribute the success or failure of an organization to its leader and leadership style. To a large extent, transformational leadership style is considered to be charismatic and much romanticized ...

    • BluSmart – redefining the mobility sector 

      Bassy, Aayesha; Sharma, Sadhna (Indian Institute of Management Ahmedabad, 2022)
      Punit K Goyal and Anmol Jaggi, the co-founders of BluSmart Mobility, aimed to reduce the pollution caused due to transportation. They launched India’s largest electric mobility solution in October 2018, which differentiated ...

    • Strategies of retail brands in luxury cosmetics and skincare market in India 

      Oraon, Naveen; Gupta, Vamika (Indian Institute of Management Ahmedabad, 2022)
      There is a lot of interest in beauty in India, and so there is a growing beauty business. It is not just for young people or people with lots of money. It is for everyone. Beauty is important to everyone, from young adults ...

    • Privacy as a marketing tool 

      Tiwari, Ayush; Yadav, Siddhi (Indian Institute of Management Ahmedabad, 2022)
      Technology and social media have taken over our lives; they have brought the world closer and made our day-to-day functioning a thousand times easier. But, as we explore new ways to connect and serve people, concerns over ...

    • Analysis of stress in the workplace & impact of work-stress on the performance of employees 

      Ashwin, Strivathsav; B, Thanya (Indian Institute of Management Ahmedabad, 2022)
      Whenever people get jobs in high-paying sectors like consulting and finance, 80-hour workweeks are the norm and not the exception. This kind of working style leads to immense pressure and an unbalanced lifestyle. An employee ...

    • Digital Marketing in Metaverse 

      Dash, Saswat; Mishra, Prachet (Indian Institute of Management Ahmedabad, 2022)
      Within the realm of digital marketing, one strategy that has garnered a lot of interest is the metaverse marketing. People are likely to spend more time in the metaverse, interact with brands inside it, and even buy virtual ...

    • Corporate governance in banks 

      Sivakumar, Pavithra; Ray, Priya Chatterjee (Indian Institute of Management Ahmedabad, 2022)
      Any contemporary economy depends on the banking industry to function. It is one of the most crucial foundations of the financial sector, which is essential to an economy's smooth operation. Additionally, addressing an ...