IIMA Institutional Repository: Recent submissions

Now showing items 421-440 of 25064

    • Enhancing the work-lives of Q-commerce & food delivery partners 

      Pappala, Harsha; Karthik, Desaboina Teja Srinivasa (Indian Institute of Management Ahmedabad, 2022)
      Q-commerce (Quick commerce) can be referred to as the business model that promises delivery of goods like groceries, medicines, packaged food, confectioneries, and many other categories of products within a very short ...

    • Sentiment analysis of twitter data on Digital India through LIWC software 

      Aman, Aditya; Newaskar, Aniruddha Ajit (Indian Institute of Management Ahmedabad, 2022)
      Humans express their feelings on a regular basis. these feelings are called emotions. do computers understand emotions? is it important to understand emotions? scientists are using different techniques including machine ...

    • Odi cricket losing relevance & promoting the 2023 world cup 

      Mahendra, Sourabh; Rohit, Son Kamble (Indian Institute of Management Ahmedabad, 2022)
      To keep up with the times, Cricket has undergone numerous changes. There has been a demand to adopt quicker, more result-focused forms of the game in modern society, as evidenced by attendance at games. The development of ...

    • Arth designbuild: a case study on happiness traps and employee wellbeing 

      Das, Amlan Jyoti; Bordoloi, Dhrubajyoti (Indian Institute of Management Ahmedabad, 2022)
      Arth Designbuild was incorporated as a company in 2013, and Covid 19 appeared out of nowhere on a gloomy evening in 20201. Two years had passed since the pandemic struck the nation. The effects of the pandemic haven't ...

    • Globalization and deglobalization: experiences from history and recent events 

      Binaykiya, Rishabh; Agarwal, Anubhav (Indian Institute of Management Ahmedabad, 2022)
      A thorough analysis of historical experiences is required in order to draw comparisons from instances in which nations have enacted protectionist policies or responded to such policies by other countries. This is necessary ...

    • Collaboration of academia and public governance 

      Rahul, Bikki; S, Lohith (Indian Institute of Management Ahmedabad, 2022)
      The collaboration between academic institutions and government is one of the critical areas of input for the advancement of almost all fields of study, such as science and technology, public policy and management studies, ...

    • The significance of packaging and branding as a means of communication of locally made products 

      Balkhande, Aishwarya; Verma, Aryan (Indian Institute of Management Ahmedabad, 2022)
      In today's marketing, businesses compete fiercely for customers and market share. Communication in the marketing sector is crucial to achieving this. Because they usually serve as the primary point of differentiation between ...

    • An analysis of the dual burden of childhood stunting and wasting in Myanmar: a copula geoadditive modelling approach 

      Badra, Dhiman (Cambridge University Press, 2024-01-19)
      Objective: To analyze the spatial variation and risk factors of the dual burden of childhood stunting and wasting in Myanmar. Design: Analysis was carried out on nationally representative data obtained from the Myanmar ...

    • Have a Nice Flight! Understanding the Interplay Between Topics and Emotions in Reviews of Luxury Airlines in the Pre- and Post-Covid-19 Periods 

      Shayganmehr, Masoud; Bose, Indranil (Springer, 2024-01-25)
      Few studies assessed the impact of Covid-19 on the aviation industry from the passengers’ perspective. This study examined how airline passengers’ emotions (positive and negative) and sub-emotions (joy, trust, surprise, ...

    • Does centralization of online content regulation affect political hate speech in a country? A public choice perspective 

      Arayankalam, Jithesh; Soral, Prakriti; Khan, Anupriya; Krishnan, Satish; Bose, Indranil (Elsevier, 2024-01-04)
      This study primarily examines how the centralization of online content regulation increases political hate speech in a country. It also explores the roles of the government’s social media surveillance and disinformation ...

    • Proprietary algorithmic traders and liquidity supply during the pandemic 

      Banerjee, Anirban; Nawn, Samarpan (Elsevier, 2024-01-25)
      This study documents the liquidity-supplying behavior of proprietary algorithmic traders during the abrupt and sustained market decline caused by the COVID-19 outbreak. The findings suggest that these endogenous liquidity ...

    • Circular value creation through environmental entrepreneurship initiatives: A case-based exploration 

      Mohapatra, Subhalaxmi; Roy, Subhadip; Upadhyay, Arvind; Kumar, Anil (Wiley, 2024-01-12)
      The present study builds on the domain of circular economy and its subdomain circu-lar value creation to explore the entrepreneurial process of a small business in India.It aims to find how circular entrepreneurship as a ...

    • Digital Strategies for Engendering Resilient, Adaptive, and Entrepreneurial Agility: A Confgurational Perspective 

      Setia, Pankaj; Deng, Kailing; Pandey, Shreya; Sambamurthy, Vallabh (Springer, 2024-01-20)
      This study examines how different digital strategies influence agility in managing customer demand. We test the effects of digital strategies on three types of digitally-enabled demand management agility–adaptive, resilient, ...

    • Privacy paradox 

      Saha, Tamoghno; Sharma, Akshat (Indian Institute of Management Ahmedabad, 2022)
      There has been a recent uptick in the number of real-world applications of Artificial Intelligence, Data Science, and other fields that are related. Organizations in these kinds of fields have been collecting more data, ...

    • Inefficiencies in education system in India 

      Patel, Shwetal Rakesh; Bhilware, Shweta (Indian Institute of Management Ahmedabad, 2022)
      According to UNESCO, the COVID-19 pandemic has forced more than 1.5 billion pupils out of school in 165 nations. The pandemic has compelled the academic community around the world to investigate novel approaches to teaching ...

    • Study of Sabarmati river front development project 

      Malladi, Shashank; Brahmateja, Pothukanoori (Indian Institute of Management Ahmedabad, 2022)
      Water-front or river-front projects are an integral piece of the modern urban landscape. Rivers have always been the cradle for civilizations, with most of the early settlements by humans blossoming around rivers. They ...

    • Role of NFTs in digital marketing 

      Gahlot, Deepika; Poonia, Manshi (Indian Institute of Management Ahmedabad, 2022)
      A Non-fungible token is a digital token carrying all the features of the block chain. It is immutable, traceable, trackable and transparent. Because NFTs are minted on blockchains, they’re individually equipped with a ...

    • Analyzing Indian consumers attitudes and their intention to purchase online luxury items By: Kumar, Gudipati Madan 

      Kumar, Gudipati Madan; Kota, Ankith (Indian Institute of Management Ahmedabad, 2022)
      The wealth trends of the world are constantly changing and this proves to be a challenge to the luxury brands. Earlier, the brands followed a fixed marketing strategy for all the customers which helped them to increase ...

    • Campus sustainability through AI 

      Agarwal, Pooja; Kashliwal, Harsh (Indian Institute of Management Ahmedabad, 2022)
      Whether it's classrooms, dormitories, faculty residences, or open spaces, the problem of electricity wastage is pervasive on our campus. Recently, the new dorms (Dorm 35-43) have been constructed and a few students including ...

    • Understanding why it is difficult for new entrants to enter the platform business 

      Khan, Faisal; Raja, Md Ramiz (Indian Institute of Management Ahmedabad, 2022)
      Platforms have paved the way for businesses for centuries but the rise of internet has brought with it a new wave of platform businesses which have transformed the face of business landscape in an unprecedented way. Hence, ...