IIMA Institutional Repository: Recent submissions
Now showing items 481-500 of 25070
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Celebrity co‐creator or celebrity endorser? Exploringmediating and moderating factors in Marcom decision
(Wiley, 2023-12-19)The present research delves into the concept of celebrity co‐creation from the consumer behavior perspective. It explores the impact of the degree of a celebrity's involvement with a brand (celebrity as an endorser vs. ... -
Did the COVID-19 pandemic propel usage of AI in pharmaceutical innovation? New evidence from patenting data
(Elsevier, 2024-01-01)It is now much discussed that Artificial Intelligence (AI) as a General-Purpose Technology (GPT) can resolve the efficiency problems of industries, including in pharmaceutical markets where productivity challenges continue ... -
The role of founder CEO and independent board in family firms’ international growth: evidence from India and Italy
(Emerald Insight, 2023-08-02)Purpose – This paper investigates the role of the founder CEO and board independence in shaping the way in which Indian and Italian family firms (FFs) pursue international growth via two modes, that is exports and FDI. ... -
Impact of TMT structural power asymmetry on family firm internationalization
(Elsevier, 2023-04-01)We examine the impact of the top management team’s (TMT) structural power asymmetry on a family firm’s degree of internationalization. Structural power is the administrative power drawn from formal positions and is different ... -
Agility and the transition from uncertainty to recovery: the Indian IT industry and COVID-19
(Elgar Online, 2023-07-01)This paper reports a study of how the Indian IT industry navigated the COVID-19 pandemic. Agility emerged as the crucial determining factor aiding the industry’s successful survival. IT organisations’ agility, facilitated ... -
Assessment of Marketing Channel Choice and its Impacts: The Case of Paddy Smallholders in India
(Taylor & Francis, 2023-12-22)Market access for smallholders is a key policy issue in developing economies. However, smallholders often face barriers in accessing remunerative marketing channels. Combining the theoretical framework drawn from resource-based ... -
It's Not Placements as usual for IIMs
(Economic Times, 2024-01-19) -
Higher Education: Struggle or Promise?
(Business Standard, 2024-01-18) -
Panchayat officials get lessons at IIMA
(Times of India, 2024-01-16) -
Leap-start: Villages to arise, IIMA wise
(Ahmedabad Mirror, 2024-01-16) -
IIMA trains functionaries & elected representatives from Panchayati Raj institutions
(Indian Express, 2024-01-16) -
Metaverse experience awaits ICMC participants at MICA
(Ahmedabad Mirror, 2024-01-14) -
PM Narendra Modi inaugurates vibrant gujarat global summit 2024, reiterates pledge to make India 'viksit' by 2047
(Financial Express, 2024-01-12) -
Arts is the New STEAM Engine
(Economic Times, 2024-01-12) -
PM inaugurates Vibrant Gujarat Global Summit 2024
(Business Standard, 2024-01-12) -
A most striking event of 2023
(Business Standard, 2024-01-12) -
The IIMA Connect
(Indian Express, 2024-01-11) -
11th AAC at IITGN garners multiple strategic and expert inputs on industry, academia
(Indian Express, 2024-01-10) -
How IIMA's 'first-of-its-kind' institute is using tech to predict consumer and employee behaviour
(Indian Express, 2024-01-10) -
IIMA to expand Middle East reach
(Indian Express, 2024-01-10)