IIMA Institutional Repository: Recent submissions
Now showing items 61-80 of 25165
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Problem of plenty? understanding the impact of choice and information overload on Airbnb bookings
(Springer, 2024-10-21)Online sharing platforms offer countless choices and detailed product descriptions to consumers. In this study, we demonstrate the effect of choice and information overload on booking decisions using large-scale field data ... -
Spokesperson effectiveness in B2B advertising: spokesperson characteristics and posture using eye-tracking
(Emerald, 2024-09-26)Purpose – This study aims to investigate the nuances of celebrity spokesperson effectiveness in business-to-business (B2B) advertising. Specifically, the study addresses the question of endorser effectiveness in the ... -
Not Has-Been Indian B-School
(Economic Times, 2024-11-02) -
IIM-A alumni assn organises workshop for mind & body
(Ahmedabad Mirror, 2024-10-31) -
Errol D'Souza named new VC at GITAM University
(Ahmedabad Mirror, 2024-10-29) -
Why MBA must go back to school
(Financial Express, 2024-10-28) -
Northest's IIM wants to go north
(Financial Express, 2024-10-21)Every state in India today has an IIM. The eight north-eastern states, however, only have IIM Shillong. That means it has to function as a business school, but also as a think tank for the entire north-eastern region -
Unlocking their potential
(The Hindu, 2024-10-21) -
'Need to restore normalcy at NID'
(Times of India, 2024-10-25) -
Cops await forensic report of student's mobile, laptop
(Ahmedabad Mirror, 2024-10-25) -
Set up independent panel to probe suicide
(Times of India, 2024-10-24) -
Appearance gets priority over safety
(Ahmedabad Mirror, 2024-10-23) -
PGP summer internship at IIM-A from Nov 12
(Times of India, 2024-10-23) -
17 IIMA staff members write to board, reiterate demand for panel
(Indian Express, 2024-10-23) -
Cut the scrap? The impact of truck age on driver retention, driving safety, and driving productivity
(Springer, 2024-10-02)In many countries, vehicle replacement policies are implemented to reduce the average age of the vehicles on the road. Through these policies, policymakers typically aim to reduce emissions and to stimulate demand for ... -
A machine learning approach to solve the e-commerce box-sizing problem
(Sage Journals, 2024-09-01)E-commerce packages are notorious for their inefficient usage of space. More than one-quarter volume of a typical e-commerce package comprises air and filler material. The inefficient usage of space significantly reduces ... -
What happens when parents find violence acceptable? A case of violent-humorous commercials targeted at children
(Taylor and Francis, 2024-09-11)We examine the influence of violent–humorous commercials on children and whether parental mediation can temper children’s aggressive responses to violent–humorous ads. We find that (a) violent–humorous ads lead to higher ... -
Beyond the bricks: IIMA's progression through decades
(Indian Express, 2024-10-21) -
IIM-A sucide sparks debate among alumni on social media
(Times of India, 2024-10-20) -
IIM-A suicide: Calls for 'fair probe' intensify on social media
(Times of India, 2024-10-17)