IIMA Institutional Repository: Recent submissions
Now showing items 661-680 of 25071
-
Analyze personalization gap in the gifting industry
(Indian Institute of Management Ahmedabad, 2023-08-23)The project intends to study the gifting needs and preferences of consumers in the present day and to verify the rising demand for personalized products. It will also identify the artists’ needs and their willingness to ... -
To build a business model for the establishment of smart parcel lockers in public spaces
(Indian Institute of Management Ahmedabad, 2023-08-23)The project started with an idea to provide a locker system to the people in transit who wants to see the location and not be occupied in carrying the luggage. Under the CIIE’s first workshop we were asked to understand ... -
Designer-manager dissonance in organizations
(Indian Institute of Management Ahmedabad, 2023-08-23)The study’s primary purpose is to identify commonalities in narratives of working professionals (including designers, managers and other teams interacting with designers) and look at various considerations that go into ... -
Impact of unconventionality (quirkiness) in ads on Brand perception & Customer purchasing behavior and its effectiveness
(Indian Institute of Management Ahmedabad, 2023-08-23)In the present generation people are fed up with regular traditional ads, and that led to a transformative increment in the amount of quirkiness in the ads which are influencing brand perception and customer purchasing ... -
The effect of celebrity endorsements on luxury brands
(Indian Institute of Management Ahmedabad, 2023-08-21) -
Effects of social cause advertising on brand perception: a case from fem by Dabur
(Indian Institute of Management Ahmedabad, 2023-08-21)Today’s consumer is more socially conscious than before and social media serves as a platform for them to air their concerns over any brand communication that they dislike. Although brands are increasingly incorporating ... -
Corporate accountability of DHFL scam – a story of greed and fraud
(Indian Institute of Management Ahmedabad, 2023-08-21)Non-bank finance companies are in the businesses related to loans and advances, and other types of economic activity. NBFC plays an important role in providing affordable financial services and indirectly stimulates the ... -
Investigating the extent of negative celebrity endorsement or image perception on consumers’ purchase intention
(Indian Institute of Management Ahmedabad, 2023-08-16)The modern world of marketing communication is replete with advertisements, and therefore, it is hard to differentiate one’s advertisement from its competitors. The glamour of a celebrity seldom goes unnoticed, and it has ... -
Platform for building extra-curricular activities: to aid in a child’s soft-skill and psychology development
(Indian Institute of Management Ahmedabad, 2023-08-16) -
CIIE Project: sector - fresh food E-commerce
(Indian Institute of Management Ahmedabad, 2023-08-16)Consumers are drawn to fresh e-commerce because of its quick pace, simple operation, affordable prices, and range of fresh products. The new e-commerce business is, however, under pressure from an unprecedented level of ... -
Influencer marketing: how to reach to the right customer via social media content
(Indian Institute of Management Ahmedabad, 2023-08-16)Brands have altered their marketing tactics in response to the rapid expansion of social media to engage with their varied consumers more through offering value and two-way communication. Influencer marketing was born out ... -
Predictability of stock price patterns following large price changes in the Indian market
(Indian Institute of Management Ahmedabad, 2023-08-16)The key objective behind the study is to develop our own trading strategy on the basis of the predictability of the Indian equities market. Since the literature on predictability following large price movements is not ... -
Impact on consumer behaviour and brand strategies post FMCG product controversies.
(Indian Institute of Management Ahmedabad, 2023-08-16)The project is aimed at understanding consumer behavior and brand loyalty changes post an FMCG brand controversy. Multiple brands have faced moments of severe crisis where a product of the brand faces itself being slapped ... -
Brand nostalgia in the entertainment industry
(Indian Institute of Management Ahmedabad, 2023-01-16) -
Analysis of customer preferences for various features/services offered by health-tech platforms
(Indian Institute of Management Ahmedabad, 2023-08-16)Founded by two former Flipkart executives, Mukesh Bansal and Ankit Nagori, in 2016, Cult.fit started with an ambition of disrupting the preventive healthcare sector in India with the power of technology. With four business ... -
Blockchain, data privacy and identity management
(Indian Institute of Management Ahmedabad, 2023-08-16) -
The local environment matters: Evidence from digital healthcare services for patient engagement
(Indian Institute of Management Ahmedabad, 2023-04-16) -
Search Engine Optimization in digital marketing
(Indian Institute of Management Ahmedabad, 2023-08-16)Buy Now Pay Later model has been under the scanner of RBI for quite some time now, and finally, last month, RBI took measures to regulate the BNPL services. To give an overview, BNPL is a short-term financing option that ... -
Feasibility study for virtual humanoid influencer based marketing
(Indian Institute of Management Ahmedabad, 2023-08-16) -
The local environment matters: Evidence from digital healthcare services for patient engagement
(Springer Nature, 2023-09-20)The creation and delivery of healthcare services are being transformed through patient-engaging digital services. However, their effects on hospital performance are unclear. We build on the theoretical foundations of ...