Browsing by Subject "C2C communities"
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Assessing advertisement quality on C2C social commerce platforms: an information quality approach using text mining
(Online Information Review, 2020-10-27)Purpose The purpose of this paper is to test relevance of the information quality (IQ) framework in understanding quality of advertisements (ads) posted by ordinary consumers. Design/methodology/approach The main objective ... -
What motivates members to transact on social C2C communities?: a theoretical explanation
(Journal of Consumer Marketing, 2020)This paper aims to investigate the consumer motivation to buy products on consumer-to-consumer (C2C) communities on social networking sites (SNSs). These transactions involve no intermediation or payment of fees by any ...